Great Oaks Foundation Professor and Chair

Dr. Marla Stafford

Interim Dean, Fogelman College of Business and Economics; Professor of Marketing

Phone
901.678.3633
Email
mstaffrd@memphis.edu
Fax
901.678.2685
Office
BA 432
Office Hours

Biography

Dr. Marla Royne Stafford is the Interim Dean of Fogelman College of Business & Economics, a Professor of Marketing, Senior Research Fellow with the Le Bonheur Center for Healthcare Economics,  and Affiliate Faculty in the School of Public Health. She received her Ph.D. from the University of Georgia, her MBA from Rollins College and her BA from the University of Arizona. Prior to joining the University of Memphis in 2001, Dr. Royne Stafford was associate professor of marketing at the University of North Texas. Before entering academia, she held positions with Tupperware Worldwide, Cardinal Industries and Philip Crosby Associates.

Dr. Royne Stafford is immediate Past President of the American Academy of Advertising and past editor-in-chief of the Journal of Advertising, the leading journal in the advertising discipline. Prior to that, she twice served as guest editor of the Journal since then served as guest editor of a special issue of the Journal on Effective Health Messages. She has published (or has forthcoming) numerous articles in prominent journals such as the Journal of Retailing, Journal of Advertising, Journal of Advertising Research, Decision Sciences, Journal of Public Policy & Marketing, Journal of the American Academy of Child & Adolescent Psychiatry, American Journal of Public Health, Journal of Business Research, International Journal of Production Economics, Psychology & Marketing, International Journal of Electronic Commerce, Journal of Current Issues and Research in Advertising, and several other publications. In 2008, she was recognized in the Journal of Advertising as the leading publisher in the top advertising journals. In 2009, she received the university-wide Distinguished Research in Social Sciences and Business Award. She is co-recipient of the Award for Best Article in the Journal of Advertising for 2002. She held the Suzanne Downs Palmer Professorship in 2005 and the First Tennessee Professorship from 2011-2014. Dr. Royne Stafford is co-editor of Advertising and Violence: Concepts and Perspectives, (2014), and Advertising, Promotion and New Media, (2005), both with Sharpe Publishing.

Dr. Royne Stafford is a member of the Senior Advisory Board of the Journal of Advertising. She also serves as a member of the Editorial Review Board of several journals including the Journal of Advertising Research, the Journal of Current Issues and Research in Advertising, and the Journal of Consumer Affairs. She has served as track chair for the American Marketing Association, the Academy of Marketing Science, the Society for Marketing Advances, and the Southwestern Association of Allied Disciplines and co-chaired the 2014 American Academy of Advertising Conference as well as the 2009 Consumer Culture and the Ethical Treatment of Children Conference at Children's Central at Michigan State University.

Research

Selected Publications

Lister, Cameron, Marla B. Royne, Hannah Payne, Ben Cannon, Carl Hanson, and Michael Barnes (Forthcoming), "The Laugh Model: Reframing and Rebranding Public Health through Social Media," American Journal of Public Health.

Royne, Marla B., Susan D. Myers, George Deitz and Alexa Fox (Forthcoming), "Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug vs. Dietary Supplement Advertising," Journal of Current Issues & Research in Advertising.

Royne, Marla B, Stephanie Ivey, Marian Levy, Alexa K. Fox and Susan Roakes (Forthcoming), “Marketing Active Transportation to School to Improve Children’s Health: Utilizing Parental Perspectives from an Inner-City Environment,” Health Marketing Quarterly.

Davis, Brennan, Marla B. Royne Stafford and Chris Pullig (2014), “How Gay-Straight Alliance Groups Mitigate the Relationship between Gay-Bias Victimization and Adolescent Suicide Attempts,” Journal of the American Academy of Child and Adolescent Psychiatry, 53 (December), 1271-1278.

Royne, Marla B., Alexa Fox, George Deitz and Tyler Gibson (2014), “The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements, Journal of Consumer Affairs, 48 (3), 515-534.

Kees, Jeremy, Marla B. Royne and YoonNa Cho (2014), “Regulating Front-of-Package Nutrition Information Disclosures: A Test of Industry Self-Regulation versus Other Popular Options,” Journal of Consumer Affairs, 48 (1), 147-174.

Smith, Rachel, George Deitz, Marla B. Royne, John Hansen, Marko Grünhagen, and Carl L. Witte (2013), “A Cross-Cultural Examination of Online Shopping Behavior: A Comparison of Norway, Germany and the U.S.,” Journal of Business Research, 66, 328-335.

 Royne, Marla B., Jennifer Martinez, Jared Oakley, and Alexa Fox (2012), “The Effectiveness of Benefit Type and Price Endings in Green Advertising,” Journal of Advertising, 41 (4), 85-102.

Kowalczyk, Christine and Marla B. Royne (2012), “Are Products More Real on Reality Shows? An Exploratory Study of Product Placement in Reality Television Programming,” Journal of Current Issues & Research in Advertising, 33 (2), 248-266

 Deitz, George, Susan D. Myers and Marla Royne Stafford (2012), “Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach,” Psychology & Marketing.

Royne, Marla B., Marian Levy and Jennifer Martinez (2011), “Public Health Implications of Environmental Concern and Willingness to Pay for an Eco-Friendly Product,” Journal of Consumer Affairs, 45 (2), 329-343.

Myers, Susan D., Marla B. Royne and George Deitz (2011), “Direct to Consumer Advertising: Exposure, Behavior, and Policy Implications,” Journal of Public Policy & Marketing.

Royne Stafford, Marla B., Tim Reilly, Stephen J. Grove and Les Carlson (2011), “The Evolution of Services Advertising in a Services-Driven National Economy: An Analysis of Progress and Missed Opportunities,” Journal of Advertising Research.

Bienstock, Carol C. and Marla B. Royne, (2010), “Technology Acceptance and Satisfaction with Logistics Services,” International Journal of Logistics Management, 21 (2), 271-292.

Royne, Marla B. and Susan W. Myers (2008), “Recognizing Consumer Issues in DTC Pharmaceutical Advertising,” Journal of Consumer Affairs, 42 (1), 60-80.

Bienstock, Carol C., Marla B. Royne, Dan Sherrell and Thomas F. Stafford (2008), “An Expanded Model of Logistics Service Quality,” International Journal of Production Economics, 113 (May), 205-222.

Poston, Robin and Marla B. Royne (2008), “Rating Scheme Bias: Using Ratings in E-Commerce,” Journal of Organizational and End User Computing, 20 (4), 45-73. 

Stern, Barbara B., Marla B. Royne, Thomas F. Stafford and Carol C. Bienstock (2008), “Consumer Acceptance of Online Auctions: An Application and Extension of the TAM,”  Psychology & Marketing, 25 (7),  619-636.

Information in Industrial Purchasing Decisions: Applying an Economics of Information Framework,” International Journal of Physical Distribution and Logistics Management, 37 (5), 389-408. 

Rotfeld, Herbert J. and Marla Royne Stafford (2007), “Toward a Pragmatic Understanding of the Advertising & Public Policy Literature,” Journal of Current Issues and Research in Advertising, 29 (1), 67-80.

Teaching

Dr. Royne Stafford teaches Advertising and Sales Promotion (MKTG 3140) and Services Marketing (MKTG 4230).