PhD Student, Department of Marketing & Supply Chain Management
B.S. Marketing, Arkansas State University
MAT, University of Arkansas-Monticello
Consumer Behavior; Emotional Responses to Advertising; Branding; Neuromarketing
Courtney B. Peters joined the Fogelman College of Business and Economics as a first year Marketing PhD student in the fall of 2018. Courtney has a B.S. in Marketing from Arkansas State University where she graduated Magna Cum Laude in 2013. Courtney was an active member of the Arkansas State student body serving in many leadership roles, on several committees, and was chosen as one of seven graduating seniors to receive a Distinguished Service Award from the University. Following graduation Courtney interned at Walt Disney World as a vacation planner and then returned to teach at the K-12 level and received her Masters in Teaching degree. Courtney is passionate about education but also about challenging herself to contribute to the field of Marketing through research in consumer behavior. She is interested in using biometric indicators to understand consumer reactions. She is also interested in branding of products and services.