Learn About the Admissions Process

Learn how to apply for admission to the UofM.

Schedule a Visit

Tours offered weekdays at 9:30 am & 1:30 pm.

True Blue Tiger

We want YOU to be a Tiger.

Scholarships and Financial Aid

Apply for assistance and academic scholarships.

Undergraduate Applications

Fall Deadline: Dec 31

Get an early start on your application.

Graduate Applications

Fall Deadline: Dec 31

Step Up: Start a Masters or PhD today.

Law Applications

Fall Deadline: Dec 31

Experience Memphis Law.

International Applications

Fall Deadline: Dec 31

Receive a world-class education.

"To work with a non-profit organization that will allow me to utilize my servant leadership skills and caring ability to further enhance the socioeconomic needs of both domestic and foreign citizens."

READ MORE
Photo of Jade L. Anderson

Registration

Register for classes or edit your schedule.

Student Services

Experience college life beyond the classroom.

Student Organizations

Get engaged. Get involved. Experience more.

Majors and Minors

Find your calling with over 50 degree programs.

Course Schedule

View class offerings for the current and upcoming terms.

Academic Calendars

Mark your calendar for start days, breaks and final exams.

Academic Support Services

Improve your academic success.

Lambuth Campus

Advancing the University's mission in West Tennessee.

"Continue to positively impact American education so every student recieves optimal teaching and learning, every day."

READ MORE
Photo of Laura Jane Link

eNews and Signup

Stay up-to-date with the UofM.

Parent and Family Events

Join us for events held just for you!

FAQs

Have a question? We have answers!

Connect With Us

We are here to help you help your student.

Scholarships & Financial Aid

We can help your student attend the UofM.

Student Services

Resources to help your student succeed.

Campus Card

Add money to your student's card for books and food.

Give to UofM

Your gift to the Parent Fund makes the UofM a better place.

"To work with a non-profit organization that will allow me to utilize my servant leadership skills and caring ability to further enhance the socioeconomic needs of both domestic and foreign citizens."

READ MORE
Photo of Jade L. Anderson

Join Now

Be True Blue and join the Alumni Association.

Update Your Information

Receive University updates and the Memphis magazine.

Clubs and Chapters

Get involved and stay connected to the UofM.

Make a Gift

Your contribution can make a difference.

Lambuth Chapter

Lambuth Graduates: Reconnect with fellow alumni.

Upcoming Events

Mark your calendar for these upcoming events.

Photo Gallery

View annual collections of the Alumni Association Photo Gallery.

News

Stay up-to-date with Memphis Matters.

"Being the first one in my family to attend college."

READ MORE
Photo of Lucas Keenan Hefner

Veterans Resource Center

Supporting the transition from military life to civilian life.

Benefits and Certifications

Learn about VA educational benefits.

Get Credits Toward your Degree

Receive college credit for military experience, skills, and training.

Online Degree Programs

Top provider of more than 50 online degree programs.

Marketing Management

Department of Marketing and Supply Chain Management

The objective of the Marketing and Supply Chain Management Department is to provide a broad view of the marketing process and to develop an understanding of all the factors involved in the marketing of goods and services.

Marketing Management majors study the practical application of marketing concepts, including procedures for developing promotion, pricing, distribution, and sales management strategies. Additionally, instruction is provided in market research, buyer behavior issues, and a variety of market programming topics.

Program objectives for a B.B.A. in Marketing Management are found here.

Marketing Management Major (B.B.A.)

A. University General Education Program (41 hours)

See Graduation from the University for the University General Education Program requirements. Note that MATH 1830, 1421, or 1910 (Mathematics requirement) with a minimum grade of "C", ECON 2010 and 2020 (Social/Behavioral Sciences requirement) are specified for the B.B.A. degree.

B. College and Degree (B.B.A.) Requirements (42 hours)

Lower Division Business Core Curriculum (12 hours)

No grade below ā€œCā€ and 2.25 GPA (2.5 for accounting majors) in ECON 2010, ECON 2020 and the following lower division courses

ACCT 2010 Fundamentals of Accounting I (3)

ACCT 2020 Fundamentals of Accounting II (3)

SCMS 2710 Business Analytics - Statistics (3) or MATH 1530 Prob/Statistics/Non Calculus (3)

MIS 2749 Introduction to Business Microcomputer Applications (3)

Upper Division Business Core Curriculum (30 hours)

No grade below "C" and 2.25 GPA in the following courses:

ACCT 3130 Legal, Social, and Political Environment of Business (3)

FIR 3410 Financial Management (3)

MGMT 3110 Organization and Management (3)

MGMT 4710 Strategic Management (3) (Enrollment usually limited to graduating seniors)

MKTG 3010 Principles of Marketing (3)

MGMT 3510 Business Communication (3)

SCMS 3510 Operations Management (3)

SCMS 3711 Business Analytics - Tools (3)

MIS 3210 Critical Thinking in Project Management for Business (3)

Choose One:

ACCT 4625 International Accounting: IFRS vs US GAAP (3); MGMT 4810 International Management (3); MKTG 4530 International Marketing (3); ECON 4350 International Economics (3); FIR 4550 International Finance (3); MGMT 4510 International Business Communication and Negotiation (3);  MIS 4310 Global Information Technology (3); ECON 4351 International Monetary Economics: Theory and Policy (3); one course from FIR 4110-4119 (3) when the topic pertains to international business and has been approved in advance by the department chair.

Transfer students are referred to the section Transfer Credit in the College of Business and Economics description.

C. The Major (24 hours)

No grade below "C" and a minimum 2.25 GPA in the major.

A minimum of 24 upper division semester hours in marketing courses as follows: SCMS  2610, MKTG 3012, 3140, 4080, 4901, and either MKTG 3410 or 4470, and six semester hours chosen by the student from the following: MKTG 3320, 3410, 4230,  4470, 4530, 4911, 4920-29, SCMS 3620, 3650.

D. Electives (13 hours)

Lower division or upper division courses to bring the total of hours earned to 120.

Marketing Management Minor

For students whose major is in another college of the University: (18 hours)  MKTG 3010, 3012, 3140, SCMS 2610 and six semester hours chosen by the student from the following: MKTG 3320, 3410, 4230, 4470, 4530, 4920-29, SCMS 3620, 3650.

For students whose major is in another department in The Fogelman College of Business and Economics (12 hours): MKTG 3012, 3140, SCMS 2610, and three semester hours chosen by the student from the following: MKTG 3320, 3410, 4230, 4470, 4530, 4920-29, SCMS 3620, 3650.

Social Media Marketing Minor

For students whose major is in another college of the University: (18 hours) MKTG 3010, MKTG 3340, MKTG 4630, MKTG 4611; plus any two of the following: ART 2223, JOUR 2121, COMM 4811, MKTG 3012, 3140, 3410, 4470, MGMT 3510, MIS 4760.

For students whose major is in another department in The Fogelman College of Business and Economics (12 hours); MKTG 3340, MKTG 4630, MKTG 4611; and one of the following: ART 2223, COMM 4811, JOUR 2121, MKTG 3410, MKTG 4910.

Typical 4-Year Marketing Management Sequence:

Freshman Year

ENGL 1010 3 ENGL 1020 3
Humanities/Fine Arts* 3 Elective 3
MIS 2749 3 Humanities/Fine Arts* 3
Elective 1-3 ECON 2020 3
MATH 1710 (if needed) 3 MATH 1830, 1421, or 1910 3
       
Semester Totals 13-15 hrs   15 hrs

Sophomore Year

ACCT 2010 3 ACCT 2020 3
ENGL 2201 or 2202 3 History* 3
COMM 2381 3 SCMS 2610 3
Natural Science* 4 ECON 2010 3
SCMS 2710 or MATH 1530 3 Natural Science* 4
       
Semester Totals 16 hrs   16 hrs

Junior Year

MGMT 3510 3 MKTG 3012 3
ACCT 3130 3 MKTG 3140 3
SCMS 3711 3 MKTG major elective 3
MIS 3210 3 FIR 3410 3
Marketing 3010 3 MGMT 3110 3
       
Semester Totals 15 hrs   15 hrs

Senior Year

History* 3 MKTG major elective 3
MKTG 4080 3 MKTG 4901 3
MKTG 3410 or 4470 3 Intl Business elective 3
SCMS 3510 3 MGMT 4710 3
Elective 3 Elective 3
       
Semester Totals 15 hrs   15 hrs

Total Hours: 120-122

Total Hours Required for Graduation: 120

*Must satisfy University General Education Program Requirement