• Develops skills essential to the production, promotion, delivery, and the consumption of sport and leisure in a highly complex and technological, global market
• Draws on theoretical perspectives and research techniques grounded in business, the humanities, and social sciences, emphasis is placed on practical application, critical analysis, an enhanced understanding of sport and leisure, and principles underlying economic development and industrial growth
• The Sport and Leisure Commerce concentration is approved by the Sport Management Program Review Council, a joint initiative of the North American Society for Sport Management and the National Association for Sport and Physical Education

Research Emphases

• Sport Marketing and Promotion
• Consumer Analysis for the Sport and Leisure Industries
• Economics of Sport and Leisure
• Sport and Leisure Theory
• Organization Theory and Behavior in Sport and Leisure
• Sport, Leisure, and Popular Culture
• Sport in the Global Marketplace
• Sport and Leisure in Cultural History
• Computer Applications for Sport and Leisure Commerce
• Strategic Management of Sport Organization