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- Develops skills essential to the production, promotion, delivery, and the consumption
of sport and leisure in a highly complex and technological, global market
- Draws on theoretical perspectives and research techniques grounded in business, the
humanities, and social sciences, emphasis is placed on practical application, critical
analysis, an enhanced understanding of sport and leisure, and principles underlying
economic development and industrial growth
- The Sport Commerce concentration is approved by the Sport Management Program Review
Council, a joint initiative of the North American Society for Sport Management and
the National Association for Sport and Physical Education
Research Emphases
- Sport Marketing and Promotion
- Consumer Analysis for the Sport and Leisure Industries
- Economics of Sport and Leisure
- Sport and Leisure Theory
- Organization Theory and Behavior in Sport and Leisure
- Sport, Leisure, and Popular Culture
- Sport in the Global Marketplace
- Sport and Leisure in Cultural History
- Computer Applications for Sport and Leisure Commerce
- Strategic Management of Sport Organization
Degree Planning:
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