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Everything
we do as a University
impacts what people think of us. From what takes place inside the
classroom to what they see on our campus - from a simple University
handout to a full-blown recruitment campaign - it is all a reflection
of our University's brand. Our brand is measured by what people
know about us and feel about us. Much more than a logo, our brand
is our image . . . it's our reputation . . . and it must be managed
with great care.
I am
pleased to introduce you to the University's new Brand Standards
Guide. This document outlines the use of the University of Memphis
identity to maintain the strength of our brand. The new logo treatments
contained herein are a reflection of the outstanding institution
we have become. They are unique to our University. Using them consistently
will result in communications that build preference for our brand.
Our
exceptional educators, researchers and staff help enhance our University's
image through the great work they perform each day. By following
these guidelines you are further protecting our brand, one of our
most valuable assets.
All
parties responsible for the production of visual communications
produced by or for the University are expected to apply these standards
correctly, in both print and electronic applications. Adopting this
branded look ensures that all our communications are polished, professional
and meet a high standard of quality.
This
document was thoughtfully put together by the Marketing and Communications
office, along with input from outside partners, faculty, staff and
students. Should you have any questions, please do not improvise
solutions without first consulting the Marketing and Communications
office at 678-2843. This Web site includes a complete set of logos,
FAQs and standards.
Thank
you for doing your part to ensure that the University's brand remains
effective and strong.
Sincerely,
Shirley
C. Raines
President
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