Everything we do as a University impacts what people think of us. From what takes place inside the classroom to what they see on our campus - from a simple University handout to a full-blown recruitment campaign - it is all a reflection of our University's brand. Our brand is measured by what people know about us and feel about us. Much more than a logo, our brand is our image . . . it's our reputation . . . and it must be managed with great care.

I am pleased to introduce you to the University's new Brand Standards Guide. This document outlines the use of the University of Memphis identity to maintain the strength of our brand. The new logo treatments contained herein are a reflection of the outstanding institution we have become. They are unique to our University. Using them consistently will result in communications that build preference for our brand.

Our exceptional educators, researchers and staff help enhance our University's image through the great work they perform each day. By following these guidelines you are further protecting our brand, one of our most valuable assets.

All parties responsible for the production of visual communications produced by or for the University are expected to apply these standards correctly, in both print and electronic applications. Adopting this branded look ensures that all our communications are polished, professional and meet a high standard of quality.

This document was thoughtfully put together by the Marketing and Communications office, along with input from outside partners, faculty, staff and students. Should you have any questions, please do not improvise solutions without first consulting the Marketing and Communications office at 678-2843. This Web site includes a complete set of logos, FAQs and standards.

Thank you for doing your part to ensure that the University's brand remains effective and strong.

Sincerely,

Shirley C. Raines
President