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The
business card should be considered a contact reference
only. In order to project our branded image, take care to include
only necessary information.
The
preferred business card utilizes the two-color logo, while the alternate
card uses the secondary logo, which is reserved for stationery only.
The logo, vertically centered on the card, has specific horizontal
placement as outlined in the diagrams below.
Name
and title should be typeset in Formata Regular, flush left (9 point
for name, and 6 point/8 point lead/all caps for title in PMS 280)
top aligned 1.625" from the left edge and .25" from the
top edge of the card.
Contact
information (all Formata Regular, 7 point/7.5 lead) is aligned on
a baseline at .1875" from the bottom edge of the card. A line
space is placed between each section (department, address, telephone
numbers, e-mail address) of information. The department or school
name appears in PMS 877. The remainder appears in PMS 280.
Business
cards are available in two designs
from Tiger Copy and Graphics Center. They may be reached ext. 2838.
All business stationery must be printed on approved U of M stock, and the
content is subject to approval by the Marketing and Communications Department.
| Preferred
Business Card |
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Alternate
Business Card
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| A |
Name/Title
information should align at .25" from top of card |
| B |
All
text typeset in Formata Regular with size/leading (X'X')
as indicated) |
| C |
All
contact information should align flush left at 1.625"
from left edge of card |
| D |
Insert
one line of space after each part of contact information
(i.e. one after dept. name, one after address, one after
telephone numbers, etc.) |
| E |
Baseline
of contact information begins at .1875" from bottom
of card |
Last
Updated 06/11/07
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