Brand Standards
University of Memphis Photo
Collateral Coding System

All University collateral material is required to carry a production code and an affirmative action statement. The production code consists of a series of numerals and letters denoting that the piece is a University of Memphis project, and that project's number, the quantity of pieces printed and the identity of the printer. The preferred placement of this code is .125" to .25" from the bottom right edge of the back cover, and it should be typeset in 5 point Formata Bold Condensed.

Additionally, all collateral is required to carry an affirmative action statement. Placement within the publication is discretionary. The complete text and proper usage criteria of the four approved affirmative action statements are on the affirmative action statements page.

The University of Memphis, a Tennessee Board of Regents institution, offers equal opportunity to all persons without regard to race, religion, sex, creed, color, national origin or disability. The University does not discriminate on these bases in recruitment and admission of students or in the operation of its programs and activities, as specified by federal laws and regulations. Designated coordinators for University compliance with Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990 are the Vice President for Student Affairs and the Equal Opportunity Compliance Officer. Information in this document will be provided in alternate format upon request. The University of Memphis is an Equal Opportunity/Affirmative Action University. It is committed to education of a non-racially identifiable student body.


Sample Affirmative Action Statement and Collateral Code

Office of Communications,
Public Relations and Marketing
303 Administration Building
Memphis, TN 38152
Phone: 901/678-2843
Fax: 901/678-3607

PDF Version of Brand Standards

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Last Updated: 6/29/12