| Q: |
Why
is it important to follow the University brand standards? |
| A: |
Brand
standards, applied correctly and consistently, enable us to
project a strong, consistent identity for the University of
Memphis and help to prevent confusion among our audiences. Proper
use of the University's official signatures (logo, secondary
logo and seal) is an important part of the branding process,
enhancing our image as a quality educational institution.
 |
| Q: |
Where
can I download the logos? |
| A: |
Logos
are available in Adobe Illustrator vector EPS formats readable
by Mac or Windows platforms from the official
logo download page. Do not scan logos from other reproductions
or download them from other Web sites. Reproduction quality
will suffer if you do. Also, remember that it is not acceptable
to "build" the logo on your computer. If you need
assistance in downloading a usable file, contact Creative
Services [e-mail].
|
| Q: |
I'm
having trouble downloading a logo from the Web. Why won't it
work? |
| A: |
Because
the University has a wide variety of computers and software
programs, some people may have difficulty. Some computers and
software programs are simply outdated and not capable of receiving
high-resolution files. If you experience difficulty, please
consult Creative Services [e-mail].
While a number of people still may have difficulty downloading
files that will reproduce adequately, remember, it is incumbent
upon everyone to be sure any document they produce projects
the University's image with quality.
|
| Q: |
How
do I place the new logo in Microsoft Word? |
| |
Download
the U of M logo best suiting your needs from the official
logo download page. For Word, we recommend the high
resolution JPEG files. Save the logo to your hard drive, open
your Word file, then Insert the saved logo into your document.
You will have to scale the logo to the desired size.
|
| Q: |
I'm
in a hurry. Why can't I just recreate the logo? Why do I have
to get the proper file from the official Web site? |
| A: |
Recreating
the logo will not reproduce the logo accurately. The logo is
created from characters designed specifically for the U of M,
so there is no possibility that an accurate copy can be recreated.
The characters have specific spatial relationships and alignment.
Simply selecting a similar font, eyeballing it and then reproducing
it will invariably produce differences that may be minor, but
will detract from the design and its branding capability. Recreating
the logo also takes time that might be used more productively.
|
| Q: |
What
has happened to the seal of the University? |
| A: |
The
seal was changed to give the University a unique mark that better
reflects the University of Memphis. The new seal is made up
of five elements: the logo, the University's mace, a laurel
wreath, the book of knowledge, and the University's position
statement. The mace represents leadership and authority and
is a visual embodiment of tradition in academic circles. It
is displayed only at formal events attended by faculty and administrators
dressed in full academic regalia. The book of knowledge displays
the Roman numerals "MCMXII" for 1912, the year of
the University's founding. The inscription "Imaginari Cogitare
Facere," Latin for "Dreamers Thinkers Doers,"
represents who we are, what our faculty is known for being,
and who our students become.
|
| Q:
|
What
happened to the shield? |
| A: |
The
shield was an intrinsic element of the old logo and had never
been intended for use on its own. Aside from the new athletic
and the secondary logos, whose uses are restricted, there is
no icon accompanying the new brand. The old shield should no
longer be used as an independent image to represent the university,
nor should it ever be used in conjunction with the new brand.
|
| Q: |
May
I use the University's seal? |
| A: |
The
seal may only be used on official University documents, such
as diplomas, transcripts, major report covers, certificates,
contracts, formal invitations and engraved notecards. It may
never be used as a substitute for the University of Memphis
logo. Permission to use the seal must be granted by Marketing
and Communications [e-mail].
Once permission has been granted, proper reproduction files
or materials will be made available. Do not scan the seal from
old documents. It often results in poor quality reproduction.
|
| Q: |
Can
our department have its own logo? |
| A: |
The
U of M logo with your department's name underneath in the Formata
font is your department's logo. Contact Creative Services
[e-mail] to get your logo.
This logo should be used on official stationery and other items
as shown in the Brand Standards Manual [pdf
| html]. In the case of a few programs
that have symbols already branded with the audience, permission
may be granted to use the proprietary logo as a secondary element.
Please check with Marketing and Communications [e-mail]
before adding additional elements.
|
| Q: |
Does the new logo have an icon with it? |
| A: |
The
primary logo is the wordmark, or logotype. The secondary logo
includes the "mace and laurel" icon. The secondary
logo may only appear on stationery items (letterhead,
business cards, envelopes). The athletic "leaping tiger"
logo is the only other icon that may appear in conjunction with
the wordmark and its use is reserved for athletics.
|
| Q: |
May
I use the "mace and laurel" icon by itself? |
| A: |
No.
The "mace and laurel" icon is intrinsic to the secondary
logo and may only appear alongside U of M logo on stationery.
|
| Q: |
What
color is the University of Memphis logo? |
| A: |
The
official University of Memphis logo colors are Pantone Matching
System (PMS) 280, PMS 423, black and reversed out of black or
other dark colors. See the Brand
Colors section of the Brand Standards Manual for specifics.
No other colors are permissible.
|
| Q: |
How
do I change the color of the logo to match my document? |
| A: |
You
don't. U of M colors are PMS 280, PMS 423, black, or reversed
out of a dark color. See the Brand
Colors section of the Brand Standards Manual for specifics.
No other colors are permissible.
|
| Q: |
How
do I fit all the information I need on a business card? |
| A: |
Keep
in mind that a business card is designed to be a point of contact,
so consider carefully how much information really needs to be
on the card. In special circumstances that may call for more
than one logo, consult Creative Services [e-mail]
for options.
|
| Q: |
May
I revise the letterhead design? |
| A: |
The
layout of the letterhead as described in the Brand Standards
Manual [pdf | html]
may not be redesigned.
|
| Q: |
When
I'm typing a letter or memo, do I have to use Bodoni Book, or
can I use Times Roman, Garamond, or another typeface? |
| A: |
The
suggested typefaces are for documents intended for external
use to aid in the branding effort. But you are not bound to
use any particular typeface for the body text. The above typefaces
are suggested in order to maximize readability, but other standard
fonts may also be used. Please avoid using cute or trendy fonts
such as Comic Sans, Copperplate, script fonts or anything that
would not represent the University with dignity.
|
| Q: |
Do
I have to use the trademark or registration marks when using
the University's logos and symbols? |
| A: |
Yes.
All applications of the logo should use the appropriate TM or
R marks.
|
| Q: |
I
heard the "Leaping Tiger" symbol has been changed.
Is this true? |
| A: |
The
"Leaping Tiger" element remains the same, though "Tiger
blue" is now officially PMS 280 to conform to the University's
brand standards. Its use is governed by the Athletic Department.
|
| Q: |
May
I still use the old logo? |
| A: |
No.
The new branding system replaces the old "shield"
logo and related insignia. Those graphics should be considered
obsolete and may no longer be used, except in an historical
context.
|
| Q: |
I
still have a box of stationery and a lot of business cards left.
Do I have to change them all to reflect the new logos? |
| A: |
Eventually,
yes. But to be fiscally and environmentally responsible, use
as much of your old inventory as possible before ordering new
supplies.
|
| Q: |
Are
there any standards for signs that need to be made for either
the interior or exterior of buildings? |
| A: |
Yes.
If you need a sign made for either the interior or exterior
of a building, consult first with Campus Planning and Design
[e-mail]. Many signs
will need to include the proper logo, and will need to conform
to specific governmental requirements. Do not order signage
without checking with Campus Planning and Design. |
