|
The
power of our brand is further enhanced by the use of
a positioning statement: "Dreamers. Thinkers. Doers."
This statement embodies who we are, what our faculty is known for
being, who our graduates become.
The
Latin translation, restricted to use only on the new University
seal, is "Imaginari. Cogitare. Facere." The English version
should be used whenever possible on all print and broadcast materials.
On
print materials the positioning statement should appear
beneath the University logo (where appropriate), typeset in Formata
Bold Condensed, at a size that will allow forced justification of
the phrase with the left and right edges of the logo (hang punctuation),
positioned at minimum clear space. Further, in two-color variations,
the phrase should be reproduced either in PMS 877 or equivalent.
In one-color variations, it should appear at 50% of the color value
of the logo being reproduced. The positioning statement should never
appear in the same color as the word "MEMPHIS".
When
spoken, such as in a voice over, the phrase has a slight pause between
each word. (Dreamers [pause] Thinkers [pause] Doers.)
On-screen
graphics requires that each word fade up individually, under the
University logo.
Last
Updated 06/11/07
|
