Brand Standards
University of Memphis Photo
Positioning Statement

The power of our brand is further enhanced by the use of a positioning statement: "Dreamers. Thinkers. Doers." This statement embodies who we are, what our faculty is known for being, who our graduates become.

The Latin translation, restricted to use only on the new University seal, is "Imaginari. Cogitare. Facere." The English version should be used whenever possible on all print and broadcast materials.

On print materials the positioning statement should appear beneath the University logo (where appropriate), typeset in Formata Bold Condensed, at a size that will allow forced justification of the phrase with the left and right edges of the logo (hang punctuation), positioned at minimum clear space. Further, in two-color variations, the phrase should be reproduced either in PMS 877 or equivalent. In one-color variations, it should appear at 50% of the color value of the logo being reproduced. The positioning statement should never appear in the same color as the word "MEMPHIS".

When spoken, such as in a voice over, the phrase has a slight pause between each word. (Dreamers [pause] Thinkers [pause] Doers.)

On-screen graphics requires that each word fade up individually, under the University logo.

Logo w/ pos. statement Note - the images shown here are not to be saved or reproduced. They are shown here for illustrative purposes only. Please visit the official logo download page for copies of the U of M wordmark.
Logo w/ pos. statement

Logo w/ pos. statement

Logo w/ pos. statement

Office of Communications,
Public Relations and Marketing
303 Administration Building
Memphis, TN 38152
Phone: 901/678-2843
Fax: 901/678-3607
e-mail: logo@memphis.edu

PDF Version of Brand Standards

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Last Updated: 6/29/12