The power of our brand is further enhanced by the use of a positioning statement: "Dreamers. Thinkers. Doers."
This statement embodies who we are, what our faculty is known for being, who our graduates
The Latin translation, restricted to use only on the new University seal, is "Imaginari.
Cogitare. Facere." The English version should be used whenever possible on all print
and broadcast materials.
On print materials the positioning statement should appear beneath the University
logo (where appropriate), typeset in Formata Bold Condensed, at a size that will allow
forced justification of the phrase with the left and right edges of the logo (hang
punctuation), positioned at minimum clear space. Further, in two-color variations,
the phrase should be reproduced either in PMS 877 or equivalent. In one-color variations,
it should appear at 50% of the color value of the logo being reproduced. The positioning
statement should never appear in the same color as the word "MEMPHIS".
When spoken, such as in a voice over, the phrase has a slight pause between each word.
(Dreamers [pause] Thinkers [pause] Doers.)
On-screen graphics requires that each word fade up individually, under the University