|
The
University brand includes the use of complimentary typefaces.
The approved fonts are Formata and Bodoni. As a general rule, Formata
should be used for display/headline situations and Bodoni for text.
Although there may be other weights available in these fonts, they
are not part of the approved family of fonts. For instance, Bodoni
Poster is not considered an approved substitute for Bodoni Bold.
The University of Memphis does not have a site license to distribute these typefaces. All U of M offices and entities should purchase copies of Formata and Bodoni for their own use.
Because
typography for Web-based applications is much more difficult to
control (due to limitations in textual controls and end-user configurations),
Verdana is the recommended font for both HTML headlines and text.
Verdana is used throughout this site in varying sizes and weights.
| Sans
Serif Fonts |
|
|
|
Serif
Fonts
|
 |
Last
Updated 07/25/07
|
