Brand Standards
University of Memphis Photo
Compatible Typefaces

The University brand includes the use of complimentary typefaces. The approved fonts are Formata and Bodoni. As a general rule, Formata should be used for display/headline situations and Bodoni for text. Although there may be other weights available in these fonts, they are not part of the approved family of fonts. For instance, Bodoni Poster is not considered an approved substitute for Bodoni Bold.

The University of Memphis does not have a site license to distribute these typefaces. All U of M offices and entities should purchase copies of Formata and Bodoni for their own use. Pakenham may be used in place of Formata and Century Schoolbook may be used in place of Bodoni if copies of Formata and Bodoni cannot be attained.

Because typography for Web-based applications is much more difficult to control (due to limitations in textual controls and end-user configurations), Trebuchet MS is the recommended font for both HTML headlines and text. Trebuchet MS is used throughout this site in varying sizes and weights.

Sans Serif Fonts

Formata samples

Serif Fonts

Bodoni Samples

Office of Communications,
Public Relations and Marketing
303 Administration Building
Memphis, TN 38152
Phone: 901/678-2843
Fax: 901/678-3607

PDF Version of Brand Standards

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Last Updated: 6/29/12