Department of Marketing and Supply Chain Management
Find a degree program that fits your career goals!
= Offered Fully-Online as well
undergraduate programs
BBA | Marketing
Our marketing majors dig deep into consumer behavior and effective marketing strategies, while gaining a broad understanding of business fundamentals that apply to all industries. With this degree, you’ll learn core facets of marketing, including marketing communications, digital & social media strategies, marketing analytics, sales/account management practices and brand management. A degree in marketing will prepare you to be a strategic thinker, a skill set that is always in demand.
Career Opportunities | Market Research Manager, Marketing Manager, Content Manager, Social Media Manager, Advertising Account Executive, Retail Manager, Merchandising Manager, Marketing Analyst
BBA | Supply Chain Management
With a Supply Chain Management major, you’ll gain insight to the multifaceted aspects of our world’s supply chain: sourcing, procurement, operations, transportation and distribution of products. You’ll study how to analyze and design supply chains, identify operational efficiencies and implement cost saving measures to become a vital part of any organization.
Career Opportunities | Global Commodities Director, Logistics Manager, Strategic Sourcing Manager, Supply Chain Analyst/Planner, Transportation Manager, Production Manager, Operations Manager
MINORS
MarketingProfessional SellingSocial Media MarketingSupply Chain Management
graduate programs
Doctor of Philosophy (PhD) in Business Administration with concentration in Marketing
The PhD concentration in Marketing offers students the opportunity to become academic researchers and scholars in marketing. The course work provides state-of-the-art coverage of marketing theory and research methods. There is ample opportunity for students to develop their own special research and teaching interests in the functional areas of marketing.
The marketing concentration is designed for highly committed students who seek as academic career in institutions that emphasize teaching and research. Our program allows students to work with faculty in order to develop competency in both these areas. Students have an opportunity to work with faculty on research projects that lead to publication in scholarly journals. Most students work with professors to develop innovative teaching materials and gain experience in classroom instruction.
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*The link above will take you to our dedicated FCBE Graduate Programs website.
graduate certificate
Supply Chain Management
The Supply Chain Management (SCM) Graduate Certificate is composed of four 3-credit courses (12 credits). The focus of the certificate is to provide students with a foundation in the concepts, tools, and practices of SCM.
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*The link above will take you to our dedicated FCBE Graduate Programs website.