Programs
Majors
Minors
Doctor of Philosophy (Ph.D.) in Business Administration with a concentration in Marketing
The Ph.D. degree with a concentration in Marketing is designed to prepare students for a career in Academe. The rigorous coursework in this degree program is primarily focused on building the students' knowledge and skills for success as academic scholars. This coursework includes advanced consumer behavior, advanced marketing management, advanced marketing strategy, philosophy of science, marketing theory, research design, measurement, structural equation modeling, and several courses in multivariate statistics. Additional coursework is completed by the students in a minor that they choose in consultation with their advisor. Following successful completion of coursework and comprehensive examinations, students complete an original and significant body of research for their dissertation.