Integrated Social Media

The University of Memphis Global offers driven professionals the opportunity to earn a Bachelor of Arts in Strategic Media with a concentration in Integrated Social Media, fully online . This program equips students with practical skills and critical knowledge to effectively leverage social media across various industries. Graduates will be adept in strategy development, digital analytics, paid and organic social campaigns, and audience research. As the #1 online university in Tennessee (USNWR), our program ensures students are prepared to thrive as social media managers, entrepreneurs, or public relations professionals in diverse settings, including government, corporate, nonprofit, or agency environments.

Our program's rigorous curriculum includes 52 credit hours from Journalism and Strategic Media and 9 hours from the Fogelman College of Business and Economics. Students begin with foundational courses such as Intro to Media, which explores the social background, scope, and organization of modern communication media. Courses like Media Writing II provide instruction in journalistic forms, AP style, and media literacy, essential for any media professional. Understanding the legal and ethical considerations in media is crucial. Media Law covers legal principles affecting freedom of expression, including laws of libel, slander, and copyright, ensuring students are well-versed in the legalities of publishing and broadcasting. These courses lay a solid foundation for critical thinking and ethical decision-making in media professions.

Graduates of this program are prepared for a variety of high-demand careers in the media and communication fields, by taking learning from courses such as Audience & Analytics, which focuses on understanding and segmenting audiences, crucial for developing effective advertising and PR campaigns. This course includes certification in current industry-standard platforms, enhancing students' immediate skill-set. Integrated Marketing Communications introduce students to brand building through effective advertising and promotion strategies. Professionals who have earned the BA in Strategic Social Media with a Concentration in Integrated Social Media are prepared to pursue highly rewarding roles, such as the careers below. 

• Copywriter: Focus on content creation using targeted information and tactics to produce error-free, actionable copy for advertisements, publications, and social media.
• Research Analyst: Examine and validate data to enhance organizational communications and evaluate the effectiveness of communication efforts.
• Journalist: Perform high-level research, write news pieces, and deliver balanced information to inform the public on various topics.
• Social Media Manager: Manage content creation, quality assurance, and publishing activities across social media platforms to enhance brand engagement.
• Political Analyst: Research foreign relations, policy, and public opinion to provide insights for government officials, media agencies, and political candidates.
• Digital Strategist: Handle digital marketing tasks, manage content creation, and promote brands on digital platforms to enhance awareness and loyalty.
• Communications Officer: Write, distribute, and promote content regarding a brand's activities, products, or services, coordinating digital content creation and campaign metrics.
• Director of Public Relations: Lead the creation and distribution of communications materials to curate a positive public image and manage public relations teams.
• SEO Manager: Develop strategies to maximize search engine rankings, optimize content planning, analyze web analytics, and advise clients on website performance.
• Communication Consultant: Advise organizations on best practices for creating content, delivering it, and maintaining a positive public image.
• Marketing Director: Manage brands, accounts, or departments, overseeing strategies, analyzing markets, and leading marketing teams.
• Creative Director: Oversee content creation teams, plan advertising campaigns, establish objectives, and develop a brand's identity to ensure engagement.

If you're ready to ascend creatively in your professional journey, we invite you to apply, and look forward to helping you start your degree plan!