Sport and Leisure Management

The Bachelor of Science in Sport and Leisure Management equips students with essential skills and knowledge for excelling in the sport and leisure industry. The curriculum blends academic theory with practical application, facilitated by experienced faculty dedicated to fostering student success. Students can complete courses online, allowing for flexibility and balance with real-world field experience in their chosen geographic area.

The program prepares students for diverse careers in marketing, management, facility and event operations, and various administrative roles within the dynamic sport and leisure sector. Graduates have successfully secured positions with professional sports franchises, collegiate athletic departments, governing bodies, corporate sport marketing departments, sport marketing agencies, event organizations, facilities, and community recreation organizations.

Key Courses:

Commercial Recreation and Tourism: This course covers urban commercial recreation with emphasis on travel and tourism, preparing students for roles such as sports event coordinator, focusing on facility inspection, event preparation, and security maintenance.
Sport and Leisure as Popular Culture: Analyzes the relationship between sport, leisure, and contemporary popular culture. It prepares students for careers as public relations managers in the sports industry, managing media relations and public image.
Organizational Analysis in Sport and Leisure: Examines organization and administration in sport and leisure service organizations. Ideal for students aiming to become operations managers or athletic directors, focusing on managing daily operations and organizational planning.
Financial Management in Sport and Leisure Services: Covers finance and accounting principles applied to sport and leisure organizations. Provides a foundation for roles such as fitness managers, responsible for financial record-keeping and budget management in fitness centers.
Promotions in Sport and Leisure: Focuses on promotions and public relations in sports, with emphasis on building effective promotional campaigns. Prepares students for positions like sports marketing coordinator, developing and executing marketing initiatives.
Sport and Culture from a Global Perspective: Examines sport, leisure, and popular culture across nations, essential for marketing consultants who need to understand diverse cultural contexts for effective strategies.
Sport and Leisure Marketing: Covers marketing concepts with applications to sport and leisure. Prepares students for careers as sports marketing managers, specializing in promoting players, teams, and events.
Legal Aspects of Sport and Leisure Management: Provides an overview of the legal system’s role in sport products and services, ideal for students interested in becoming contract negotiators, handling legal agreements and endorsements for athletes.

Start Today For New Career Opportunities:

Graduates are well-prepared for various roles, including sports event coordinator, sports marketing coordinator, fitness manager, public relations manager, marketing consultant, athletic director, business development manager, marketing manager, facilities manager, operations manager, and contract negotiator. These roles span across different aspects of the sport and leisure industry, ensuring a wide range of opportunities for graduates.

The University of Memphis Global offers unparalleled flexibility, allowing students to complete their degree entirely online or in combination with previously completed college-level learning. Our program is designed to accommodate the unique needs of each student, providing a personalized educational experience that prepares graduates for successful careers in the sport and leisure industry. Join the ranks of successful graduates who have turned their passion for sports into rewarding careers.

Apply now to the Bachelor of Science in Sport and Leisure Management program at the University of Memphis Global and take another significant step towards a dynamic and exciting future in sport and leisure management!