Biography

Siddhartha Kushwaha is a Marketing PhD candidate at the Fogelman College of Business & Economics (FCBE). He received his first PhD in Operations Management from IBS-Hyderabad, India. He is a 2024 SMA Doctoral Consortium Fellow. He was a full-time Assistant Professor for seven years at two of the top B-schools in India He has taught various subjects including Integrated Marketing Communication, Business Analytics, Business Research Methods, Materials Management, and Project Management. He has actively engaged in B-School services at previous Institutions.

His research on product returns by heterogeneous consumers under mandatory remanufacturing regulation and carbon-cap-and-trade regulation has been published in the International Journal of Production Research (ABDC-A) and the Journal of Cleaner Production (ABDC-A).

Fun Fact: He is available to discuss Marvel and DC cine-universes.

 

Education

Bachelor of Engineering-Mechanical Engineering, RGPV University, India

Master of Business Administration, IBS Hyderabad, India

 

Research Interests

• Consumer lay beliefs
• Consumable choices
• Consumer well-being
• Packaging & signage design
• Product returns
• Reverse supply chain
• Environmental regulations

 

Teaching Interests

• Marketing Analytics
• Marketing Research
• Integrated Marketing Communication
• Principles of Marketing
• Sales & Distribution
• Business Research Methods
• Materials Management
• Project Management