Biography

Yupal Shukla is a doctoral candidate in marketing at the Fogelman College of Business & Economics, University of Memphis. His research focuses on sustainability, recycling, and technology-enabled services. He serves as the research coordinator for the Institute for Intelligent Systems Student Organization at the University of Memphis (UofM). During his doctoral studies at UofM, he has published in Psychology & Marketing and the Journal of Service Management. He is also a recipient of the Liam Glynn Scholarship, awarded by SERVSIG and the Arizona State University’s Center for Services Leadership.

Fun Fact: Yupal loves playing Tennis and going swimming.

 

Education

Bachelor of Arts, Hemchandracharya North Gujarat University, India

MBA, Ganpat University, India

 

Research Interests

• Sustainability marketing
• Service technology
• Consumer wellbeing

 

Teaching Interests

• Consumer Behavior
• Marketing Research
• Marketing Analytics
• Sales Management