Dr. Alex Pratt - MSCM

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Biography

Dr. Alex Pratt is an Assistant Professor in the Department of Marketing at the University of Memphis. His research delves deep into understanding the nuances of how marketing strategies shape customer evaluations and perceptions in their relationships with businesses. Key areas of exploration include customer experience management, digital marketing strategy, the interplay between sales and service, moral considerations in marketing, and innovative retailing strategies. Dr. Pratt's research has been published in the Journal of the Academy of Marketing Science, Journal of Retailing, and International Journal of Research in Marketing.