Casey Waldsmith
PhD Student, Dept. of Marketing & Supply Chain Management
361 Fogelman Classroom Buildingcwldsmth@memphis.eduBiography
Casey Waldsmith joined the Fogelman College of Business & Economics in Fall 2021. Before beginning her PhD program, she was a full-time senior program manager for KSU Journey Honors College and an instructor of marketing for Coles College of Business at Kennesaw State University (KSU). During her tenure at KSU, she increased Honors College enrollment by 177% through a variety of marketing strategies. She also worked closely with a team at KSU to secure a $10 million dollar endowment for student scholarships, the largest gift in KSU history. Casey will be joining the Coles College of Business at KSU as a tenure-track assistant professor of marketing beginning in Fall 2025.
Fun Fact: Outside of academia, Casey enjoys traveling.
Education
Bachelor of Business Administration, Kennesaw State University
Master of Business Administration, Kennesaw State University
Research Interests
- Donations
- prosocial behavior
- Digital marketing
- Social media
Teaching Interests
- Consumer Behavior
- Marketing Research
- Integrated Marketing Communication