Casey Waldsmith
Ph.D. Student, Department of Marketing & Supply Chain Management
About Casey Waldsmith
Casey Waldsmith joined the Fogelman College of Business and Economics as a Marketing Ph.D. student in Fall 2021. Before beginning her Ph.D. program at the University of Memphis, she was a full-time Senior Program Manager for KSU Journey Honors College and instructor of Marketing for Coles College of Business at Kennesaw State University (KSU). During her tenure at KSU, she recruited and retained top students at the institution, ultimately increasing Honors Program enrollment by 177%. Casey also worked closely with the Dean of KSU Journey Honors College to secure a $10 million dollar endowment for student scholarships, the largest gift in KSU history.
Education
Bachelor of Business Administration, Kennesaw State University
Master of Business Administration, Kennesaw State University
Research Interests
Digital and Social Media, Digital Targeting, Digital Advertising, Neuromarketing