PhD Student, Department of Marketing & Supply Chain Management
B.Com, Guru Nanak Dev University
M. Com, Guru Nanak Dev University
Consumer Behavior; Share of Customer's Wallet, Service-Profit Chain
Priyanka Singh is a first-year doctoral student at the University of Memphis. She is UGC-NET (JRF) and has an academic experience of more than 8 years. Her research interests include Customer Experience Management, Share of Customer's Wallet, Service-Profit Chain and Customer-brand metrics. She is a member of American Marketing Association and INFORMS Society for Marketing Science (ISMS). Besides her teaching interests, she is also equipped with the software skills which include SPSS for multivariate Data Analysis; AMOS for structural equation modeling, Analytical Hierarchy Processing (AHP), DEMATEL, ISM and TOPSIS.