Ph.D. Student, Department of Marketing & Supply Chain Management
About Priyanka Singh
Priyanka Singh is a fourth-year doctoral student at the University of Memphis. She is UGC-NET (JRF) and has academic experience of more than 10 years. She is a member of American Marketing Association and INFORMS Society for Marketing Science (ISMS). Besides her teaching interests, she is also equipped with software skills which include SPSS for multivariate Data Analysis; AMOS for structural equation modeling, Analytical Hierarchy Processing (AHP), DEMATEL, ISM and TOPSIS.
B.Com, Guru Nanak Dev University
M.Com, Guru Nanak Dev University
Digital Marketing Strategy, Marketing-Finance Interface, Multi-Criteria Decision Making, Cybersecurity Breaches