Svetlana Tokareva

Ph.D. Student, Department of Marketing & Supply Chain Management

FCB 359
Office Hours
By Appointment
Faculty Picture

About Svetlana Tokareva

Svetlana Tokareva is a fourth year Ph.D. student in the Department of Marketing & Supply Chain Management at the University of Memphis. Prior to entering the Ph.D. program, Svetlana worked for Kohler as a Senior Marketing Analyst and for Kraft and Coca-Cola as a Brand Manager. She received her MS degree in Marketing from The University of Tampa in 2018. In her spare time, Svetlana loves travelling with her family, meeting new people, and exploring new places.


M.S., Marketing – The University of Tampa

B.S., International Business – Moscow Aviation Institute (Technical University)

Research Interests

Brand Management, Marketing Strategy, Biometric Research (EEG, GSR, eye tracking), Consumer Behavior