Dr. Alex Pratt
Assistant Professor
Office
FCBE 437
Office Hours
CV | Google Scholar | LinkedIn
Biography
Dr. Alex Pratt is an Assistant Professor in the Department of Marketing at the University
of Memphis. His research delves deep into understanding the nuances of how marketing
strategies shape customer evaluations and perceptions in their relationships with
businesses. Key areas of exploration include customer experience management, digital
marketing strategy, the interplay between sales and service, moral considerations
in marketing, and innovative retailing strategies. Dr. Pratt's research has been published
in the Journal of the Academy of Marketing Science, Journal of Retailing, and International Journal of Research in Marketing.