Rhema D. Fuller

Associate Professor

(901) 678-3486
(901) 678-0034
Fogelman Executive Center 452
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Rhema Fuller


Faculty Profile

Dr. Rhema D. Fuller is an Associate Professor of Sport Commerce in the Kemmons Wilson School of Hospitality and Resort Management at the University of Memphis. Dr. Fuller earned a B.S. in Finance from the University of Connecticut, and a M.A. and Ph.D. in Sport Management from the University of Connecticut. His research interests include the intersection of diversity (e.g., race and ethnicity), sport-based civic initiatives, higher education, and intercollegiate athletics. Dr. Fuller has disseminated his research in several scholarly outlets including the Sport Management Review, Sport Marketing Quarterly, Research Quarterly for Exercise and Science, and the Sport Management Education Journal. Dr. Fuller's teaching responsibilities include teaching undergraduate and graduate courses in Sport Finance and Sport and Leisure in Pop Culture.

Prior to joining the University of Memphis, Dr. Fuller spent four years at Alfred State College as an Assistant Professor of Sport Management in the Business Department. While at Alfred State, Dr. Fuller served as the institution's NCAA Faculty Athletic Representative. Among his duties, he acted as a consultant to the athletic department on matters of compliance, institutional control and student-athlete well-being. Beyond his time in higher education, Dr. Fuller worked in the University of Michigan's Sports Marketing Department and for Husky Sport, a sport-based civic program.


Ph.D., University of Connecticut: Sport Management
M.A., University of Connecticut: Sport Management
B.S., University of Connecticut: Finance 


SLS 3105: Sport and Leisure as Popular Culture
SLS 3605: Financial Management in Sport and Leisure
SPRT 7031: Sport Finance


Diversity in Sport
Sport-Based Civic Initiatives
Higher Education and Intercollegiate Athletics