Rui Qi

Assistant Professor

(901) 678.4725
(901) 678-0034
Fogelman Executive Center 241
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Rui Qi

Faculty Profile

Dr. Rui Qi joined the Kemmons Wilson School of Hospitality and Resort Management at the University of Memphis as an Assistant Professor in 2019. She received her Ph.D. in Hospitality Management from the University of South Carolina. Her research focuses on advertising effectiveness, sustainability, and sharing economy. Prior to joining the University of Memphis, she was involved in several funded projects in South Carolina focusing on hospitality tax and tourism industry stakeholders, as well as in tourism planning projects in China. She has taught five different courses and her goals are to help students better understand the unique financial and marketing characteristics of hospitality and tourism and connect the firm perspective with the consumer perspective.


Ph.D., University of South Carolina: Hospitality Management
M.S., Shandong University, China: Tourism Management
B.S., Wuhan University, China: Accounting 


HPRM 2011: Hospitality Industry Managerial Accounting
HPRM 3320: Hospitality Financial Management
HPRM 4320: Hospitality Services Marketing
HPRM 7320: Advanced Hospitality Marketing 


Advertising Effectiveness
Sharing Economy