Marketing Academic Programs
Find a degree program that fits your career goals!
= Offered Fully-Online as well
undergraduate marketing programs
bba | marketing
Our marketing major prepares you to lead in a rapidly evolving business landscape. You’ll build strong foundations in consumer behavior, marketing research and strategy while learning how to leverage artificial intelligence to inform decisions, automate processes and unlock new insights.
Through hands-on coursework, you’ll develop core areas of marketing expertise: marketing communications, digital and social media, analytics, sales and account management and brand strategy while integrating AI tools that enhance targeting, personalization and performance measurement. Our program develops strategic marketing professionals who can work at the intersection of human creativity and machine intelligence.
Career Opportunities: Growth Marketing Manager, Marketing Analytics Manager, Content Manager, Social Media Manager, Sales Executive, Retail Manager, AI Marketing Strategist, CRM / Lifecycle Marketing Manager
marketing minors
marketing
A Marketing minor gives students a strong foundation in consumer behavior, branding, digital marketing and market strategy. It complements almost any major by developing creative problem-solving and communication skills that are valuable across industries.
professional selling
A Professional Selling minor prepares students to build relationships, communicate persuasively and succeed in client-focused careers. Students develop practical skills in sales strategy, negotiation and customer engagement that are essential in today’s business environment.
social media marketing
A Social Media Marketing minor teaches students how to create engaging digital content, build brand awareness and connect with audiences across social platforms. Students gain hands-on experience in content strategy, analytics and digital campaign management for today’s evolving marketing landscape.
graduate marketing program
doctor of philosophy (phd) in business administration with concentration in marketing
The PhD concentration in Marketing offers students the opportunity to become academic researchers and scholars in marketing. The course work provides state-of-the-art coverage of marketing theory and research methods. There is ample opportunity for students to develop their own special research and teaching interests in the functional areas of marketing.
The marketing concentration is designed for highly committed students who seek as academic career in institutions that emphasize teaching and research. Our program allows students to work with faculty in order to develop competency in both these areas. Students have an opportunity to work with faculty on research projects that lead to publication in scholarly journals. Most students work with professors to develop innovative teaching materials and gain experience in classroom instruction.
Learn More*
*The link above will take you to our dedicated FCBE Graduate Programs website.