program overview
Our marketing majors go beyond traditional coursework to deeply understand how consumers think, feel and make decisions. You’ll build a strong foundation in business while mastering core areas such as marketing communications, digital and social media strategy, analytics, sales and brand management.
What sets our program apart is its integration of AI-augmented marketing and consumer neuroscience. You’ll gain hands-on experience using advanced tools in our Consumer NeuroInsights Lab (C-NRL) — including eye-tracking, EEG and biometric technologies — to measure real consumer responses and uncover the “why” behind behavior.
Combined with training in AI-driven analytics and strategy, you’ll graduate prepared to lead in a marketing landscape where data, technology and human insight come together to shape the future of business.
degree outline
To qualify for the Bachelor in Business Administration (BBA) degree with major in Marketing, offered by the Fogelman College of Business and Economics, the student must:
- Complete a minimum of 120 semester hours that include:
- General Education Requirements
- Lower-Division Business Core Requirements
- Upper-Division Business Core Requirements
- Major Requirements
- Electives
- Obtain a minimum overall grade point average (GPA) of 2.00
- Meet all College and Degree (BBA) requirements described below.
- Communication = 9 hours
- Humanities / Fine Arts = 9 hours (At least one course must be in literature.)
- Social / Behavioral Sciences = 6 hours
- History = 6 hours
- Natural Sciences = 8 hours
- Mathematics = 3 hours
REQUIRED:
- ACCT 2010 - Financial Accounting (3)
- ACCT 2020 - Managerial Accounting (3)
- Not required for Accounting Majors
- ECON 2010 - Intro to Macroeconomics (3)
- ECON 2020 - Intro to Microeconomics (3)
- MIS 2749 - Foundation/Information Systems (3)
- SCMS 2610 - Introduction to Supply Chain Management (3)
Take One (1) Statistics course from:
- MATH 1530 - Prob/Statistics/Non-Calculus (3)
- SCMS 2710 - Business Analytics -Statistics (3)
Take One (1) Mathematics course from:
- MATH 1421 - Honors Calculus I (4)
- MATH 1710 - College Algebra (3)
- MATH 1830 - Elementary Calculus (3)
- MATH 1910 - Calculus I (4)
REQUIRED:
- BA 4000 - Graduating BBA Senior Survey (0)*
- ACCT 3130 - Legal/Social/Political Environ (3)
- FIR 3410 - Financial Management (3)
- MGMT 3110 - Principles of Management (3)
- MGMT 4710 - Strategic Management (3)*
- MIS 3210 - Critical Thinking Using Analytics (3)
- MKTG 3010 - Principles of Marketing (3)
- SCMS 3711 - Business Analytics - Tools (3)
Take the appropriate Communication and Career Readiness Course from:
- MGMT 3032 - Communication and Career Readiness for Business Professionals (3)
- MGMT 3033 - Communication and Career Readiness for Accounting Professionals (3)
- Strongly recommended for Accounting Majors only.
Take One (1) International Business Course from:
- ECON 4350 - International Economics (3)
- ECON 4351 - International Monetary Theory/Policy (3)
- FIR 4550 - International Finance (3)
- MGMT 4510 - International Business Communication (3)
- MGMT 4810 - International Management (3)
- MIS 4310 - Global Information Technology (3)
- MKTG 4530 - International Marketing (3)
- MKTG 4550 - Business Solutions for Sustainability (3)
*Capstone Requirements for Graduating Seniors
MAJOR CORE (9 HOURS)
- MKTG 3012 - Consumer Insights (3)
- MKTG 4080 - Marketing Research and Analytics (3)
- MKTG 4910 - Marketing Strategy (3)
MAJOR ELECTIVES (9 HOURS)
Choose five (5) courses from the following list:
- MKTG 3140 - Integrated Marketing Communications (3)
- MKTG 3320 - Retailing Management (3)
- MKTG 3340 - Principles of Social Media Marketing (3)
- MKTG 3350 - Creativity in Marketing Communication (3)
- MKTG 3410 - Introduction to Sales (3)
- MKTG 4151 - Advanced Marketing Analytics (3)
- MKTG 4230 - Services Marketing (3)
- MKTG 4250 - Behavioral Research for Marketing Organizations (3)
- MKTG 4350 - Digital and Social Media Marketing Analytics (3)
- MKTG 4410 - Sales Management (3)
- MKTG 4411 - Sales Internship (1-6)
- MKTG 4470 - Essentials of Negotiation (3)
- MKTG 4611 - Social Media Internship/Practicum (1-6)
- MKTG 4630 - Social Media Strategies and Analytics (3)
- MKTG 4910 - Problems in Marketing (1-3)
- MKTG 4911 - Marketing Internship (1-6)
- MKTG 4996 - Senior Honors Thesis (3)
- Any additional lower or upper division courses to bring the total hours earned to 120 minimum.
Career Tracks
NOTE: The courses listed under each career track are purely recommendations for students seeking to develop specific knowledge or skills in a particular area of marketing. They are optional, and the emphasis suggestions do not represent officially recognized academic tracks at the University of Memphis.
- MKTG 3140 - Integrated Marketing Communications (3)
- MKTG 3340 - Principles of Social Media Marketing (3)
- MKTG 3350 - Creativity in Marketing Communication (3)
and either - JRSM 3905 - Graphics for Strategic Media (3)
or - MKTG 4630 - Social Media Strategies and Analytics (3)
and either - JRSM 4940 - Student Media Practicum (1-3)
or - MKTG 4911 - Marketing Internship (1-6)
- MKTG 3340 - Principles of Social Media Marketing (3)
- MKTG 3350 - Creativity in Marketing Communication (3)
- MKTG 4350 - Digital and Social Media Marketing Analytics (3)
- MKTG 4630 - Social Media Strategies and Analytics (3)
and either - MKTG 4611 - Social Media Internship/Practicum (1-6)
or - JRSM 4940 - Student Media Practicum (1-3)
- MKTG 4151 - Advanced Marketing Analytics (3)
- MKTG 4250 - Behavioral Research for Marketing Organizations (3)
- MKTG 4350 - Digital and Social Media Marketing Analytics (3)
- MKTG 4630 - Social Media Strategies and Analytics (3)
and either - MKTG 4911 - Marketing Internship (1-6)
or - Marketing Recommended Emphasis Elective
- MKTG 3350 - Creativity in Marketing Communication (3)
- MKTG 3410 - Introduction to Sales 3
- MKTG 4410 - Sales Management (3)
- MKTG 4470 - Essentials of Negotiation (3)
and either - MKTG 4911 - Marketing Internship (1-6)
or - Marketing Recommended Emphasis Elective
- MKTG 3140 - Integrated Marketing Communications (3)
- MKTG 4250 - Behavioral Research for Marketing Organizations (3)
- MKTG 4530 - International Marketing (3)
- MKTG 4630 - Social Media Strategies and Analytics (3)
and either - MKTG 4911 - Marketing Internship (1-6)
or - Marketing Recommended Emphasis Elective
course descriptions and requirements
The requirements and course descriptions are all listed on the UofM's Online Catalog.
It is very important that you review our instructional page on how to utilize the online catalog before visiting the catalog's website.
next step
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