Marketing Academic Programs
Find a degree program that fits your career goals!
= Offered Fully-Online as well
undergraduate marketing program
bba | marketing
Our marketing majors dig deep into consumer behavior and effective marketing strategies, while gaining a broad understanding of business fundamentals that apply to all industries. With this degree, you'll learn core facets of marketing, including marketing communications, digital and social media strategies, marketing analytics, sales/account management practices and brand management. A degree in marketing will prepare you to be a strategic thinker, a skill set that is always in demand.
Career Opportunities: Market Research Manager, Marketing Manager, Content Manager, Social Media Manager, Advertising Account Executive, Retail Manager, Merchandising Manager, Marketing Analyst
marketing minors
marketing
A Marketing minor gives students a strong foundation in consumer behavior, branding, digital marketing and market strategy. It complements almost any major by developing creative problem-solving and communication skills that are valuable across industries.
professional selling
A Professional Selling minor prepares students to build relationships, communicate persuasively and succeed in client-focused careers. Students develop practical skills in sales strategy, negotiation and customer engagement that are essential in today’s business environment.
social media marketing
A Social Media Marketing minor teaches students how to create engaging digital content, build brand awareness and connect with audiences across social platforms. Students gain hands-on experience in content strategy, analytics and digital campaign management for today’s evolving marketing landscape.
graduate marketing program
doctor of philosophy (phd) in business administration with concentration in marketing
The PhD concentration in Marketing offers students the opportunity to become academic researchers and scholars in marketing. The course work provides state-of-the-art coverage of marketing theory and research methods. There is ample opportunity for students to develop their own special research and teaching interests in the functional areas of marketing.
The marketing concentration is designed for highly committed students who seek as academic career in institutions that emphasize teaching and research. Our program allows students to work with faculty in order to develop competency in both these areas. Students have an opportunity to work with faculty on research projects that lead to publication in scholarly journals. Most students work with professors to develop innovative teaching materials and gain experience in classroom instruction.
Learn More*
*The link above will take you to our dedicated FCBE Graduate Programs website.