University Brand
At the University of Memphis, “Lead On” isn’t just a lyric from our alma mater, it’s a powerful call to action. Rooted in more than a century of tradition, it reflects the spirit of our institution, the strength of our community and the vitality of the city we proudly call home.
Since 1912, the UofM has fostered an environment where scholars, leaders and changemakers thrive. Our brand reflects this legacy and our vision for the future. It embodies our commitment to innovation, opportunity, and impact, empowering the next generation to Lead On with purpose, passion and lasting influence.
These guidelines ensure that every expression of the University of Memphis brand reflects our identity and vision, uniting our voice, visual identity and story across all touchpoints.
For assistance with any questions or concerns about the brand, please email marketing@memphis.edu.