We created this brand identity for the UofM to stand apart. This identity takes on
many forms — in
publications, on outdoor boards, in newsletters, in person — but each item sets us apart from others.
It represents what we value:
- Hard work
And explains who we are:
We are one brand. We have one face and speak with one voice. This ensures that all printed and online
communications are polished and professional.
You are the keeper of our brand. With this site, you'll discover how to use our visual identity
correctly, while always capturing the can-do spirit of our institution.
Be consistent. By consistently putting forth a unified image, we are bringing value, prominence
awareness to our university.
When in doubt, contact us. Don't improvise. We're here to help you. For any questions or concerns,
consult the Department of Marketing and Communications at 901.678.2843 or firstname.lastname@example.org.
In writing and editing materials for publication, the University of Memphis relies
primarily upon The Associated Press Stylebook. The AP stylebook is the preferred editing
reference for materials directed at general audiences. Consequently, it is widely
used nationwide in the preparation of text for serial publications, newspapers and
The UofM Style Guidelines supplements AP by offering guidance on a variety of University-specific exceptions. On some issues, in accordance with an academic culture, it differs from AP.
For questions not covered by either AP or the UofM Style Guidelines, please contact your marketing manager.