Dr. Marla Royne Stafford receives 2016 Ivan Preston Award

For release:  March 29, 2016

Dr. Marla Royne Stafford, Great Oaks Foundation Professor of Marketing and chair of the Department of Marketing & Supply Chain Management, was recently honored with the 2016 Ivan Preston Award for Outstanding Contribution to Advertising Research at the American Academy of Advertising (AAA) conference. The award honors individuals who have made sustained and systematic contributions to advertising research over the course of their careers. The award is not necessarily given every year, and recipients are honored with $1,000 and a plaque during the annual AAA Conference.

While at the AAA conference Dr. Royne Stafford along with co-author Dr. Kathrynn Pounders, University of Texas at Austin, were recognized as recipients of the 2016 American Academy of Advertising Research Fellowship Award for their project, "Shame and Guilt in Health Advertising Messages: The Moderating Role of Construal." This award provides small grants for advertising research. This is the fourth time Dr. Royne Stafford has received the highly competitive award.

"We are extremely proud of Dr. Royne Stafford and her continued, innovative research. She is making tremendous advancements in her field and this award is a much deserved recognition," said Dr. Rajiv Grover, dean of Fogelman College of Business & Economics.