About Linh Le
Dr. Linh Ha Le is an Assistant Professor in the Kemmons Wilson School of Hospitality & Resort Management at the University of Memphis, where her research focuses on consumer behavior, technology adoption, digital marketing, and service management in hospitality and tourism. She earned her Ph.D. from the University of Central Florida, where her dissertation examined individuals’ intention to adopt cryptocurrency in the hospitality and tourism industry. Her work has appeared in leading journals including the International Journal of Hospitality Management, Cornell Hospitality Quarterly, and the Journal of Hospitality and Tourism Technology, with studies ranging from travel vloggers’ influence on YouTube viewers to strategies for reducing hotel employee turnover. With more than 330 citations, Dr. Le’s research offers practical insight into how digital platforms and emerging technologies shape guest and employee experiences.
Education
Ph.D., Hospitality Management, University of Central Florida (2023)
M.S., Merchandising and Buying Operations, University of North Texas (2015)
B.B.A., Hospitality Administration/Management, National Economics University, Vietnam (2012)