Kimberly Rogers has been assistant director of Marketing and Communications for the
Herff College of Engineering since May 2022. Kimberly has more than 20 years of experience
in marketing and communications, including web and social media management, graphic
design, desktop publishing, as well as writing for print and electronic mediums.
She joined Herff after more than three years as Web Specialist II for the Loewenberg
College of Nursing (LCON). A title that did not adequately reflect the job responsibilities
for her position. In that role, she was responsible for managing LCON’s website, as
well as social media platforms. In addition, she performed graphic design, marketing
and communications roles that extended beyond the web.
Before LCON, Kimberly worked in pretty much the same role in the dean’s office of
the College of Communication and Fine Arts for a little more than six years. She was
also heavily involved in event management and community relations. Prior to the University
of Memphis, Kimberly worked in a variety of positions from content specialist to manager,
Web Projects in the Web Services department of Methodist Le Bonheur Healthcare. During
that time, she managed the system's intranet, external websites as well as the implementation
of a new content management system and website redesign. Before Methodist, she was
at Baptist Memorial Health Care as publications coordinator, where she was responsible
for The Baptist Leader, a weekly newsletter with a circulation of 14,000.