Website | Google Scholar | Research Gate
Education
Ph.D. in Mass Communications, Penn State University
M.S. in Mass Communications, North Dakota State University
B.A. in Journalism, Broadcasting, & Mass Communication Technologies, North Dakota
State University
About Dr. Ruoxu Wang
Dr. Ruoxu Wang is an Associate Professor of Advertising in the Department of Journalism and Strategic Media at the University of Memphis, where she has served since 2017. She earned her Ph.D. from Penn State University and holds master’s and bachelor’s degrees from North Dakota State University.
Dr. Wang’s research focuses on media effects and persuasion in communication technology and strategic communication. She has published more than 20 peer-reviewed journal articles and presented over 30 conference papers at ICA, AEJMC, NCA, and IPRRC. Her scholarship appears in top-tier journals, including Telematics and Informatics, Computers in Human Behavior, International Journal of Human-Computer Interaction, Social Media + Society, and Journal of Interactive Advertising. According to Google Scholar, her research has been cited more than 1,100 times. She has also secured internal and external grants totaling more than $40,000.
Recognized for excellence in research, teaching, and service, Dr. Wang has earned several prestigious awards. These include the 2021 CCFA Dean’s Award for Outstanding Research, the 2020 AEJMC Southeast Colloquium Top Paper Award, the 2019 AEJMC Mass Communication and Society Division Top Three Most Promising Professor Award, and the 2020 D. Mike Pennington Mentorship Award.
At the University of Memphis, Dr. Wang teaches both undergraduate and graduate courses, including Visual Media, Creative Strategy, Graphics for Strategic Media, Quantitative Research Methods, and Media Effects and Communication.
She currently serves as Head of the AEJMC Mass Communication and Society Division.