Welcome to our B.A. Program

The Department of Journalism and Strategic Media offers three majors—Advertising, Journalism and Public Relations. The department is accredited by the Accrediting Council for Education in Journalism and Mass Communication; the public relations program is certified by the Public Relations Society of America.

Program objectives for a bachelor in arts from the Department of Journalism and Strategic Media include:

  • To think critically, creatively and independently
  • To conduct research and evaluate information by methods appropriate to the communications professions in which they work
  • To write correctly and clearly in forms and styles appropriate for the communications professions, audiences, and purposes they serve
  • To critically evaluate one's own work and that of others for accuracy and fairness, clarity, appropriate style, and grammatical correctness

Department of Journalism and Strategic Media graduates typically work as newspaper or television reporters and photographers, editors and anchors, advertising executives, public relations professionals, freelance writers and producers, web content producers, web designers and editors. No matter which program is selected, each student requires a strong background in liberal arts and an understanding of the social sciences to augment his or her professional skills.

Click on the program names below for more detail about the programs. The Undergraduate Catalog includes complete information about degree requirements. This is a listing of course descriptions outlines the offerings of the Department of Journalism and Strategic Media.


The advertising program trains students to work in a corporate or agency office doing accounts or creative work. Students learn functions of the advertising business, develop creative strategy, explore media buying and account planning, learn to research target audiences and to execute a campaign. Students compete in the National Student Advertising Competition working with national brands, including Snapple, Pizza Hut, and Mary Kay Cosmetics.


The journalism program trains students to work as multimedia journalists for new and emerging digital media, legacy media and media startups. Students can deepen skills in broadcast journalism, sports reporting, investigative journalism, feature writing and public affairs reporting. All classes emphasize writing and multimedia skills and lead to a capstone experience working for Memphis Mirror.

Public Relations

The public relations program is offered on campus, online and at the Lambuth campus. In public relations, students learn to engage the public and communicate with stakeholders, shareholders for corporate and nonprofit clients as well as work in an agency setting. Students develop skills in writing, social media, design and audience research, and then use those to execute a campaign for a client. Previous clients have included Memphis Habitat for Humanity and the University of Memphis football team.