About the Department of Marketing
what is marketing?
Marketing is the process of understanding customer needs and connecting people with products, services or ideas that provide value. It combines creativity, strategy, communication and data analysis to help organizations build awareness, attract customers and grow their brands.
what will i learn by majoring in marketing?
With a degree in marketing, you’ll learn the following core facets of the profession:
- Marketing Communications
- Digital and Social Media Strategies
- Marketing Analytics
- Sales and Account Management
- Brand Management Practices
Our marketing majors dig deep into consumer behavior and effective marketing strategies, while gaining a broad understanding of business fundamentals that apply to all industries.
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is a marketing career in demand?
Yes. Marketing careers are in high demand because every organization — from global brands and startups to nonprofits and sports teams — needs professionals who can connect with audiences, grow brands and drive business results.
A degree in marketing prepares students for careers in;
- Digital Marketing
- Social Media Strategy
- Advertising
- Brand Management
- Sales
- Market Research
- Content Creation
- Consumer Analytics
As technology and consumer behavior continue to evolve, employers are looking for creative thinkers who can combine strategy, communication and data-driven decision-making.
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taught by marketing industry experts
Our Markeing Faculty bring to the classroom their real-world, professional experiences and present material with engaging pedagogy.
In addition to conducting business consulting and outreach activities, our faculty
continually publish highly regarded research. Their expertise encompasses consumer
behavior, social media marketing, advertising strategy and marketing sustainability.