Marketing

The Department of Marketing (MKTG) at the University of Memphis, housed within the esteemed Fogelman College of Business & Economics, offers a comprehensive Bachelor’s Degree in Marketing. As the only AACSB-accredited business college in the Memphis area, we are dedicated to providing a top-tier education that prepares students for dynamic careers in marketing.

Our online Bachelor of Business Administration with a major in Marketing degree program caters to students aspiring to pursue professional paths in marketing. This program equips students with essential skills and knowledge in product development, pricing strategies, consumer research, and the promotion of goods and services. Through rigorous coursework, students gain a thorough understanding of marketing principles, market research methodologies, consumer behavior trends, sales techniques, marketing strategy development, advertising management, supply chain dynamics, and digital marketing strategies, including social media marketing.

Faculty members in our Business Marketing Degree program bring diverse expertise in areas such as advertising strategy, customer relationship management, negotiation tactics, services marketing, research methodologies, and management science. They provide invaluable insights and mentorship to help students develop critical thinking skills and practical insights necessary for success in the competitive field of marketing.

The BBA degree in marketing requires a minimum of 120 credit hours to graduate. Students have the flexibility to complete this degree entirely online through UofM Global or combine it with previously completed college-level learning from other accredited institutions.

Prospective marketing professionals seeking a robust education that integrates theory with real-world application will find our Bachelor’s Degree in Marketing program to be transformative. Graduates are well-prepared to navigate the complexities of today's marketing landscape, leveraging digital marketing tools, conducting insightful market research, understanding consumer behavior, and implementing effective marketing strategies.

Choosing the Bachelor’s Degree in Marketing at the University of Memphis signifies a commitment to excellence in marketing education. Our graduates are equipped with the skills and expertise to succeed in various marketing roles across industries, driving innovation, and contributing to organizational growth through strategic marketing initiatives.

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