The Department of Marketing (MKTG) at the University of Memphis is one of six departments within the Fogelman College of Business & Economics which is the only business college in the Memphis area fully accredited by the prestigious AACSB.

The online Bachelor of Business Administration with a major in Marketing degree program is offered for students interested in marketing professional career paths related to product development, pricing, consumer research and the promotion of goods and services. Students in this bachelor’s degree in marketing program gain a thorough understanding of the range of proficiencies required for the marketing field including coursework on marketing principles, market research, consumer behavior, sales, marketing strategy, advertising management, supply chain management and digital marketing in areas such as social media marketing. in Business marketing degree faculty offer students diverse areas of expertise including advertising strategy, customer relationship management, negotiation, services marketing, research, and management science.

The BBA degree in marketing requires a minimum of 120 hours to graduate. You may complete this degree entirely online through UofM Global or in combination with previously completed college level learning from other sources.