Carleen O'Reilly currently serves as the Executive Director of Coaching for Literacy, a national nonprofit based in Memphis that raises awareness about the problem of illiteracy and funds for literacy programs around the country. Coaching for Literacy uses sport as the vehicle to drive awareness and engagement for partners and fans. Prior to joining Coaching for Literacy in March 2020, Carleen oversaw the management, execution, and activation of sports partnerships, including leagues, media, and athletes, for ALSAC/St Jude Children's Research Hospital, contributing to increased year-over-year fundraising and awareness growth for the nation's top children's charity. She served in a similar role at the American Red Cross by developing business strategies and proposals to engage corporate partners with the cause while meeting partner objectives. Carleen earned a B.S. at the University of Maryland and an M.S. at Texas A&M University. She has nearly 20 years of experience in the sports industry with expertise in operation management, event production, sponsorship activation, and community relations.