The Brand


At the University of Memphis, we are driven by doing.

We created this brand identity for the UofM to stand apart. This identity takes on many forms — in
publications, on outdoor boards, in newsletters, in person — but each item sets us apart from others.

Our brand is much more than a logo. It's our image.

It represents what we value:

  • Action
  • Hard work
  • Pragmatism
  • Curiosity
  • Collaboration
  • Innovation

And explains who we are:

  • Confident
  • Proud
  • Unapologetic
  • Outgoing
  • Optimistic
  • Driven

We are one brand
We have one face and speak with one voice. This ensures that all printed and online
communications are polished and professional.

You are the keeper of our brand. With this site, you'll discover how to use our visual identity
correctly, while always capturing the can-do spirit of our institution.

Be consistent. By consistently putting forth a unified image, we are bringing value, prominence and
awareness to our university.

When in doubt, contact us. Don't improvise. We're here to help you. For any questions or concerns,
consult the Department of Marketing and Communications at 901.678.2843 or logo@memphis.edu.


Brand Guidelines

View Brand Guidelines on Issuu >>


Athletic Brand Guidelines

View Athletic Brand Guidelines on Issuu >>


Style Guidelines

In writing and editing materials for publication, the University of Memphis relies primarily upon The Associated Press Stylebook. The AP stylebook is the preferred editing reference for materials directed at general audiences. Consequently, it is widely used nationwide in the preparation of text for serial publications, newspapers and marketing materials.

The UofM Style Guidelines supplements AP by offering guidance on a variety of University-specific exceptions. On some issues, in accordance with an academic culture, it differs from AP.

For questions not covered by either AP or the UofM Style Guidelines, please contact your marketing manager.

Download UofM Style Guidelines >>