Brennan K. Berg

Associate Professor

(901) 678-2462
(901) 678-0034
Fogelman Executive Center 451
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Brennan Berg

Faculty Profile

Dr. Brennan K. Berg is an Associate Professor of Sport Commerce in the Kemmons Wilson School of Hospitality and Resort Management at The University of Memphis. He received his B.A. in Political Science from The University of Memphis, his M.S. in Sport and Leisure Commerce from The University of Memphis, and his Ph.D. in Sport Management from the University of Texas at Austin. Dr. Berg's research interest lies in the subdiscipline of sport policy, including elite athlete development, sport as a tool for public health, the utilization of sport for international relations, and policymaking in sport. His work has been published in various peer-reviewed journals, such as Sport Management Review, Journal of Sport Management, International Journal of Sport Policy and Politics, European Sport Management Quarterly, and Sport Marketing Quarterly, and featured in various local, national, and international media outlets. His research has been presented at academic conferences around the globe, such as the North American Society for Sport Management (NASSM). Dr. Berg now serves on the editorial boards of Journal of Global Sport Management and Societies. He recently served as an ad hoc journal reviewer for Sport Management Review, Journal of Sport Management, International Journal of Sport Policy and Politics, European Sport Management Quarterly, Journal of Intercollegiate Sport, and Sport Marketing Quarterly. He has also been a conference reviewer and mentor multiple years for NASSM. In 2018, Dr. Berg was the first recipient of the Distinguished Research Scholar Award in the University of Memphis Kemmons Wilson School of Hospitality and Resort Management.

Dr. Berg has been appointed by University of Memphis President David Rudd to serve on the university's Faculty Athletics Committee. He is also The University of Memphis Representative to the Coalition on Intercollegiate Athletics (COIA). Dr. Berg has led the Sport Commerce study abroad program and represents the Kemmons Wilson School in The University of Memphis Faculty Senate. Outside The University of Memphis Sport Commerce program, Dr. Berg has coordinated outreach efforts with The University of Memphis Athletics Department. Additionally, he was an invited panelist at the first annual American Athletic Conference (AAC) Academic Consortium on student-athlete well-being and presented his research the following year after receiving a research grant from the conference in 2017. Dr. Berg subsequently received another research grant from the AAC Academic Consortium in 2020 to continue his research examining college athlete development.


Ph.D., University of Texas at Austin: Sport Management
M.S., University of Memphis: Sport and Leisure Commerce
B.A., University of Memphis: Political Science 


SLS 2105: Foundations of Sport and Leisure Management
SLS 3650: Promotions in Sport and Leisure
SLS 4155: Sport and Leisure Governance
SLS 4509: Christianity Culture in Sport and Recreation
SPRT 7440: Promotions in Sport Commerce
SPRT 7651: Policy and Governance in Sport

Research Interests

Elite Athlete Development
Sport and Public Health
Sport and International Relations
Policymaking in Sport