Sport Commerce (M.S.)

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Major: Sport and Hospitality Management

Concentration: Sport Commerce

Degree: Master of Science

Contact: Dr. Rhema Fuller

At a glance info: . 

  • 33-credits for graduation
  • Tuition & fees ranges from $404 to $609/credit hour, depending on hours enrolled that semester and resident status
  • Program may be completed completely online, on campus, or blended
  • GRE waiver available
  • New students may begin in spring, summer or fall
  • Up to 15 credit hours of transfer credit may be accepted, either from unfinished or completed degrees (discuss with advisor)
  • Develops skills essential to the production, promotion, delivery, and the consumption of sport in a highly complex and technological, global market
  • Draws on theoretical perspectives and research techniques grounded in business, the humanities, and social sciences; emphasis is placed on practical application, critical analysis, an enhanced understanding of sport organizations, and principles underlying economic development and industrial growth
  • The Sport Commerce concentration is approved by the Sport Management Program Review Council, a joint initiative of the North American Society for Sport Management and the National Association for Sport and Physical Education. SACSCOC accredited.

Research Emphases

  • Sport Marketing and Promotion
  • Consumer Analysis for the Sport and Leisure Industries
  • Economics of Sport and Leisure
  • Sport and Leisure Theory
  • Organization Theory and Behavior in Sport and Leisure
  • Sport, Leisure, and Popular Culture
  • Sport in the Global Marketplace
  • Sport and Leisure in Cultural History
  • Computer Applications for Sport and Leisure Commerce
  • Strategic Management of Sport Organization

Degree Planning

MS Online Degree

The University of Memphis is proud to announce a new online degree in Sport Commerce. Designed to meet the needs of the current or aspiring sport commerce executive, the degree program focuses on the application of management and leadership skills in the exciting field of sport commerce.

Apply now for this challenging program offered by the established and accredited University of Memphis in the flexible and always accessible online format. Designed to meet the needs of current or aspiring administrators, classes are offered via the Internet, allowing students to complete work at flexible times and locations that accommodate any busy schedule. Students may choose to complete their degree completely online or on our campus.

"I've been looking for an online degree program to accommodate my hectic schedule for over 10 years. This degree from a reputable program such as the University of Memphis provides the perfect fit."
Alfred B. White
Associate Commissioner Conference USA

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