Journalism and Strategic Media

M.A. Program Courses


Remedial (if deficient)

JRSM6700 Media Law JRSM7000 Media Writing/Editing
Select one of the following:
JRSM 6702 Media Diversity and Society
JRSM 7320 Media and Diversity

Core (9-12 hours)

JRSM7002 Pro Seminar
JRSM7050 Media Theory
Choose one (Mass Media Research takes both):
JRSM7080 Quantitative Research Methods
JRSM7085 Qualitative Research Methods

Capstone (3-6 hours)

JRSM7600 Graduate Media Practicum/7996 Project/7998 Thesis (3-6 hours)

News/Storytelling Core (12 hours)

JRSM7015 Advanced Media Writing
JRSM7124 Data Journalism
JRSM7330 Social Media and Community Engagement
JRSM7350 Multimedia Reporting RECOMMENDED ELECTIVES FOR NEWS/STORYTELLING (6 hours of electives): JRSM7100 Entrepreneurial Media
JRSM7510 Information Design

Visual Media Core (12 hours)

JRSM7330 Social Media and Community Engagement
JRSM7422 Writing for Strategic Media
JRSM7510 Information Design
JRSM7530 Visual Media Theory and Practice
RECOMMENDED ELECTIVES FOR VISUAL MEDIA (6 hours of electives):
JRSM7100 Entrepreneurial Media
JRSM7350 Multimedia Reporting
JRSM7412 Social Media Analytics and Evaluation

Integrated Strategic Media (12 hours)

JRSM7330 Social Media & Community Engagement
JRSM7400 PR Principles and Issues
JRSM7410 Crisis Communication
JRSM7412 Social Media Analytics and Evaluation
JRSM7414 Audience Analysis and Segmentation
JRSM7416 Global Strategic Comm
JRSM7418 Integrated Strategic Management
JRSM7422 Writing for Strategic Media
RECOMMENDED ELECTIVE FOR INTEGRATED STRATEGIC MEDIA (6 hours of electives):
JRSM7530 Visual Media Theory and Practice