Public relations is a management function that focuses on the strategic communication of messages in the media through news releases, editorial content and promotion. Public relations is concerned with two-way, mutually beneficial communication between an organization and its public.
Our students work with local clients on real world communication problems. Seniors created a public relations campaign for the University of Memphis football team to inspire school spirit and student attendance at home games they helped the local chapter of Habitat for Humanity to launch a young professionals group.
There are many opportunities to get involved and gain practical experience while in the PR program. PR students serve internships at local organizations like St. Jude and FedEx, while others work at agencies like Archer Malmo and Obsidian PR. Students may also choose to become involved in the Public Relations Student Society of America or the Meeman 901 Strategies, student-run strategic communication firm, to network and develop relationships with industry professionals.
Students learn about:
- building awareness and a favorable image for a company or client within stories and articles found in relevant media outlets
- monitoring numerous media channels for public comment about a company and its products
- managing crises that threaten company or product image
- building goodwill among an organization's target market through community, philanthropic and special programs and events
Students in our online PR degree learn the same essentials as their on-campus counterparts. To learn more about the online PR program, please watch the video below. You can contact Dr. Melissa Janoske at firstname.lastname@example.org for information on the on-campus PR degree, and Prof. Kim Marks at email@example.com for information on the online PR degree.