JEFF THIEME, Associate Professor


Associate Professor, Department of Marketing & Supply Chain Management

BB 307
Office Hours
By appointment


Dr. Jeff Thieme is Associate Professor of Marketing in the Marketing and Supply Chain Management Department in the Fogelman College of Business & Economics at the University of Memphis. His research and teaching interests focus on the process of developing and launching new products. He received his Ph.D. from Michigan State University and has an MBA (Emphasis in Operations Management) and BS Mechanical Engineering from the University of Missouri - Columbia. Prior to joining the faculty at the University of Memphis, Dr. Thieme was Assistant Professor of Marketing at Syracuse University. He has published in major marketing journals including, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Product Innovation Management. Outside of academia, he has worked for a variety of companies including: Ford Motor Company, Purina Mills, Union Electric, and McDonnell Douglas.


Recent journal articles:

Michael Song and Jeff Thieme, “The Role of Suppliers in Market Intelligence Gathering for Radical and Incremental Innovation,” forthcoming at Journal of Product Innovation Management.

Jeff Thieme, (2007) “Perspective: Top Innovation Management Scholars and Their Social Capital,” Journal of Product Innovation Management, 24, May, 214-229.

Michael Song, Barbara Dyer, and R. Jeffrey Thieme, (2006) “Conflict Management and Innovation Performance: An Integrated Contingency Perspective,” Journal of the Academy of Marketing Science, 34, 3, 341-356.

Michael Song and R. Jeffrey Thieme, (2006) “A Cross-National Investigation of the R&D-Marketing Interface in the Product Innovation Process.” Industrial Marketing Management, 35, April, 308-322.


MKTG 7140: Strategic Marketing (MBA and EMBA)

MKTG 7232: New Product Development (MBA)

MKTG 4901: Management of Marketing Strategies (UG)

MKTG 3010: Principles of Marketing (UG)