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MKTG

(MKTG) MARKETING
Department of Marketing and Supply Chain Management
Marla Royne Stafford, Ph.D., Chair
Room 302 FCBE Administration Building
http://www.memphis.edu/marketing/

Students must have earned a minimum of 45 credit hours and have met specific course prerequisites with a minimum grade of “C” to be eligible for all 3000 and 4000 level courses. In addition to these requirements, students seeking a degree in the Fogelman College of Business and Economics must have (1) completed all required lower division business courses with a minimum grade of “C” in each; (2) minimum of 2.25 GPA (2.5 for accounting majors) in all required lower division business courses and MATH 1830 or 1910, and (3) 45 hours of course work including MATH 1830 or 1910, COMM 2381 and 9 hours of English (See B.B.A. Degree Requirements-General Requirements).

A surcharge of $30 per credit hour for 3000 and 4000 level courses and $30 per credit hour for 6000-9000 level courses has been approved by the Tennessee Board of Regents. The purpose of the surcharge on these business courses is to guarantee the continuous improvement of the college and compliance with the standards of the Association to Advance Collegiate Schools of Business International (AACSB International).

In addition to the courses below, the department may offer the following Special Topics courses:
MKTG 4920-29. Special Topics in Marketing. (3). Topics are varied and in online class listings. May be repeated for a maximum of 6 hours credit with change in topic. PREREQUISITE: permission of department chair.

MKTG 3010 - Principles of Marketing (3)
Comprehensive study of structure and functions of marketing system in the firm, economy, and society; analysis of target markets, environments, and managerial aspects of marketing practices.

MKTG 3012 - Consumer Behavior (3)
Why consumers behave as they do; the consumer decision process including internal and external influences, organizational buying, and marketing regulation. PREREQUISITE: MKTG 3010.

MKTG 3140 - Advertising/Sales Promotion (3)
Introduction to field of advertising including agencies, media, layout, copy, typography; emphasis on various media associated with sales promotion and on need to coordinate entire promotional mix. PREREQUISITE: MKTG 3010.

MKTG 3320 - Retailing Fundamentals (3)
Changing concepts of retailing from management viewpoint; principles that underlie successful operation of enterprises distributing products and services to ultimate consumers. PREREQUISITE: MKTG 3010.

MKTG 3340 - Prin of Social Media Commerce (3)
(Same as HPRM 3340). How social media impacts marketing strategy, brand development, return on investment, and other fundamental business concepts; using social media to effectively convey messages and engage constituents.

MKTG 3410 - Consultive Selling (3)
Basics of selling skills; the partnership process, ethics, buying behavior, communications, building relationships, managing time, territory, and career with video situations and role playing self-observations.

MKTG 4080 - Marketing Research (3)
Research methods and procedures used in marketing to solve business problems; traditional and innovative research designs, sampling, data analysis, dissemination of results; applications of analytical techniques; confidence intervals, hypothesis testing, correlation/regression, and analysis of variance. PREREQUISITE: SCMS 3711 and MKTG 3010.

MKTG 4230 - Services Marketing (3)
Broadens and applies marketing concepts and techniques in services industries and compares to tangible goods marketing, all within the framework of total quality management.

MKTG 4410 - Sales Management (3)
Sales management functions of recruiting and hiring, training and assimilating, planning, controlling and motivating, and sales analysis; role of personal selling in promotional mix and sales objectives of management. PREREQUISITE: MKTG 3010, 3410, and senior standing.

MKTG 4411 - Sales Internship (3)
Internship in sales or sales-related position in an organization to gain on-the-job experience in preparing for successful sales jobs or careers. Project to be approved and supervised by department faculty. Credit for course allowed only after acceptance of student's written report. PREREQUISITE: MKTG 3410, 2.5 overall GPA, and completion of 15 hours of upper division core.

MKTG 4470 - Negotiation Skills (3)
Fundamental skills in negotiation process, including types, planning and strategies; emphasis on communication, relationships, cross-cultural, multiple parties, power, and ethics across a variety of settings.

MKTG 4530 - International Marketing (3)
Bases and promotion of foreign trade; international marketing organizations and methods; technical and financial features of international marketing. PREREQUISITE: MKTG 3010.

MKTG 4611 - Social Com Internship/Pract (3)
Applications of social media in a professional setting in small businesses, large corporations, entreprenuers and non-profits. PREREQUISITES: MKTG 3010, MGMT 3110, minimum 2.5 GPA, permission of Department Chair.

MKTG 4630 - Social Comm Strategies (3)
(Same as HPRM 4630). Integrate social media techniques and trends into business strategy; recognize the advanced principles of social value chain and enterprise systems; formulate action plans to combine key social media networks and tools.

MKTG 4901 - Mgmt of Mktg Strategies (3)
Comprehensive application of the study of marketing strategies; business application case analyses; strategy development, and implementation using computer simulation. Student should take in final semester. PREREQUISITE: MKTG 3012 and 4080.

MKTG 4910 - Problems in Marketing (1-3)
Students carry on approved research projects in their major area under supervision of staff member. PREREQUISITE: senior standing and permission of department chair.

MKTG 4911 - Marketing Internship (1-6)
Internship work in a company to gain on-the-job experience of learning; how marketing is used in a business. Project must be approved and supervised by a Marketing faculty member. Credit is allowed only after acceptance of the student and faculty member agreed evaluation method. PREREQUISITE: 2.75 overall GPA and completion of 15 hours of upper division core.

MKTG 4996 - Senior Honors Thesis (3)
Independent research open only to those students enrolled in the Honors Program. Thesis supervised by area faculty member. PREREQUISITE: senior standing and permission of the Director of the College Honors Program.