Department of Marketing and Supply Chain Management
Marla Royne Stafford, Ph.D., Chair
Room 302 FCBE Administration Building
Students must have earned a minimum of 45 credit hours and have met specific course prerequisites with a minimum grade of “C” to be eligible for all 3000 and 4000 level courses. In addition to these requirements, students seeking a degree in the Fogelman College of Business and Economics must have (1) completed all required lower division business courses with a minimum grade of “C” in each; (2) minimum of 2.25 GPA (2.5 for accounting majors) in all required lower division business courses and MATH 1830, 1421, or 1910, and (3) 45 hours of course work including MATH 1830, 1421, or 1910, COMM 2381 and 9 hours of English (See B.B.A. Degree Requirements-General Requirements).
A surcharge of $35 per credit hour for 3000 and 4000 level courses and $35 per credit hour for 6000-9000 level courses has been approved by the Tennessee Board of Regents. The purpose of the surcharge on these business courses is to guarantee the continuous improvement of the college and compliance with the standards of the Association to Advance Collegiate Schools of Business International (AACSB International).
In addition to the courses below, the department may offer the following Special Topics
MKTG 4920-29. Special Topics in Marketing. (3). Topics are varied and in online class listings. May be repeated for a maximum of 6 hours credit with change in topic. PREREQUISITE: permission of department chair.
MKTG 3010 - Principles of Marketing (3)
Comprehensive study of structure and functions of marketing system in the firm, economy, and society; analysis of target markets, environments, and managerial aspects of marketing practices; comprehensive overview of key components of product and service marketing including brand positioning, pricing, promoting, distribution and selling.
MKTG 3012 - Consumer Behavior (3)
Why consumers behave as they do; the consumer decision process including internal and external influences, organizational buying, and marketing regulation. PREREQUISITE: MKTG 3010.
MKTG 3140 - Advertising/Sales Promotion (3)
Introduction to field of advertising including the managerial aspects of brand building through the planning and execution of effective advertising and promotion; emphasis on advertising strategy and tactics including coordination of media and methods to deliver effective promotional mix.
MKTG 3320 - Retailing Management (3)
Changing concepts of retailing from management viewpoint; principles that underlie successful operation of enterprises distributing products and services to ultimate consumers. PREREQUISITE: MKTG 3010.
MKTG 3340 - Prin of Social Media Marketing (3)
Introduces concepts of social media that augment and effect integrated marketing efforts; emphasis on integrated marketing communication, targeting, brand enhancement, engagement and monitoring effects on consumers, and basic analysis of social media marketing efforts.
MKTG 3410 - Build Buyer/Seller Relations (3)
Basics of selling skills; the partnership process, ethics, buying behavior, communications, building relationships, managing time, territory, and career with video situations and role playing self-observations.
MKTG 4080 - Marketing Research (3)
Research methods and procedures used in marketing to solve business problems; traditional and innovative research designs, sampling, data analysis, dissemination of results; applications of analytical techniques; confidence intervals, hypothesis testing, correlation/regression, and analysis of variance; overview of research process used by organizations to deliver superior customer satisfaction and develop new products and services. PREREQUISITE: SCMS 3711 and MKTG 3010.
MKTG 4230 - Services Marketing (3)
Broadens and applies marketing concepts and techniques in services industries and compares to tangible goods marketing.
MKTG 4410 - Sales Management (3)
Sales management functions of recruiting and hiring, training and assimilating, planning, controlling and motivating, and sales analysis; role of personal selling in promotional mix and sales objectives of management. PREREQUISITE: MKTG 3010, 3410, and senior standing.
MKTG 4411 - Sales Internship (3)
Internship in sales or sales-related position in an organization to gain on-the-job experience in preparing for successful sales jobs or careers. Project to be approved and supervised by department faculty. Credit for course allowed only after acceptance of student's written report. PREREQUISITE: MKTG 3410, 2.5 overall GPA, and completion of 15 hours of upper division core.
MKTG 4470 - Essentials of Negotiation (3)
Fundamental skills in negotiation process, including types, planning and strategies; emphasis on communication, relationships, cross-cultural, multiple parties, power, and ethics across a variety of settings.
MKTG 4530 - International Marketing (3)
Bases and promotion of foreign trade; international marketing organizations and methods; technical and financial features of international marketing. PREREQUISITE: MKTG 3010.
MKTG 4611 - Social Com Internship/Pract (3)
Applications of social media marketing in a professional setting: small businesses, large corporations, entrepreneurs, and non-profits. Project to be approved and supervised by department faculty. Credit for course allowed only after acceptance of student's written report and/or presentation. PREREQUISITES: MKTG 3340, minimum 2.5 GPA, permission of Department Chair.
MKTG 4630 - Social Comm Strat/Analytics (3)
Enhances basic knowledge of social media marketing to include advanced skills in social media marketing planning and analytics. Current software, tools, and techniques allow students to explore the implications, opportunities, and challenges of successful social media integration into marketing strategy. Case studies demonstrate the dynamics of social media marketing decision-making. PREREQUISITE: MKTG 3340.
MKTG 4901 - Mgmt of Mktg Strategies (3)
Comprehensive study of the development, implementation, and analysis of marketing strategies. Student should take in final semester. PREREQUISITES: MKTG 3012 and 4080.
MKTG 4910 - Problems in Marketing (1-3)
Students carry on approved research projects in their major area under supervision of staff member. PREREQUISITE: senior standing and permission of department chair.
MKTG 4911 - Marketing Internship (1-6)
Internship work in a company to gain on-the-job experience of learning; how marketing is used in a business. Project must be approved and supervised by a Marketing faculty member. Credit is allowed only after acceptance of the student and faculty member agreed evaluation method. PREREQUISITE: 2.75 overall GPA and completion of 15 hours of upper division core.
MKTG 4996 - Senior Honors Thesis (3)
Independent research open only to those students enrolled in the Honors Program. Thesis supervised by area faculty member. PREREQUISITE: senior standing and permission of the Director of the College Honors Program.