Protocol for Comprehensive Examinations PhD in Business, Marketing Concentration
After completing all classes, written comprehensive exams in the Marketing concentration
and the minor must be passed. The concentration and minor exams may be taken at different
times. These exams, administered by the College, are currently given in September
and March. The rules for the examination described here are based upon, and consistent
with, those in the College PH.D. handbook. If an examination is failed the first time
it may be taken one additional time. If failed a second time the student is dismissed
from the program.
The concentration exam is given and graded by the graduate faculty of the Department
of Marketing. The concentration exam is given in two parts: the first part emphasizes
theory and the second part focuses on methodology. It must be emphasized that questions
on the examination are not restricted to what is covered in particular courses. The
exams are designed to test the student's overall knowledge and ability to integrate
material and concepts across courses and topics. A thorough understanding of the marketing
literature is expected in both parts of the exam. For the Marketing concentration
exam, graduate faculty are requested to submit questions to the Ph.D. coordinator.
The Ph.D. coordinator of the Marketing department is responsible for preparing the
two parts of the exam based upon questions submitted by the graduate faculty. After
the exam is developed, the Ph.D. coordinator will distribute copies of the completed
exams to the students. Each student taking the exam will be identified only by a number
to ensure anonymity. Proctors will be present during the exam. Computers can only
be used during the exam if they are inspected and cleared by the proctor.
The minor exam is prepared and graded by a committee of professors in the minor area.
Similar procedures will be followed in preparing the minor exam as were previously
discussed in the concentration exam. Students have the option of taking this exam
at the same time as the examinations in the concentration, though it may be taken
at a different time. The only restriction is that the student must have completed
all coursework before taking any exam.
Grading Ph.D. Exams in the Marketing department
Two or three graduate faculty grade each question. Faculty graders tend to grade questions
in their respective area(s) of expertise. Every question has the same weight. Graders
assign a "Pass" "Marginal Pass" or "Fail" grade to each question they grade. The grades
received for each question are then combined (i.e., averaged) to arrive at an overall
grade for the question. Students can receive no more than 2 "Marginal Pass" question
grades or no more than 1 "Fail" question grade and still pass the overall exam. If
the student fails two or more questions, or receives more than 2 "Marginal Pass" grades
on the questions, the overall grade is fail.
Typically, the exams are graded within four weeks. Written comments by the graders
are provided. Oral feedback by the Ph.D. coordinator is also given to the students.
Within one month of completing the last written exam and receiving the written exam
results, the oral exam must be taken. A wide range of questions on topics studied
in courses, the marketing discipline, and the minor area may be encountered. The discussion
may extend to tentative ideas for a dissertation. In addition to graduate faculty
from the Marketing department, professors from the minor area may participate in the