Dr. Subhash Jha

Associate Professor

FCBE 342
Office Hours
By Appointment


Dr. Subhash Jha is an Associate Professor of Marketing at the Fogelman College of Business & Economics at the University of Memphis. Prior to joining the department in the Fall of 2020, he had five years of experience as an assistant professor of marketing, both from his time in India and in the states. He has garnered over 1,000 citations from publishing over 30 peer-reviewed research papers in a number of leading journals, including Journal of Retailing, Journal of Service Research, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Service Industries Journal, Journal of Consumer Marketing, Journal of Business and Industrial Marketing, Marketing Intelligence and Planning, Services Marketing Quarterly and Asia Pacific Journal of Marketing and Logistics. His article "Effects of frontline employee role overload on customer responses and sales performance," published in the European Journal of Marketing, has been selected as a highly commended paper in the 2018 Emerald Literati Awards for Excellence. He currently serves on the editorial review board for the Journal of Business Research and the Journal of Service Theory and Practice.

Honors & Awards

  • 2023-2026: George Johnson Research Fellowship Award
  • 2023: Best Paper Award, Fogelman College of Business & Economics
  • 2023: Graduate Engaged Creative Teaching Excellence Award
  • 2021: Best Paper Award, Fogelman College of Business & Economics
  • 2020: Teddy Jacobi Scholarship, Previous Institution: Purdue University Northwest
  • 2017: Doctoral Fellow, AMA-Sheth Doctoral Consortium
  • 2017: William O. Bearden Doctoral Student Research Runner-Up Award, Southeast Marketing Symposium


Dr. Subhash Jha discusses recent research on Haptic Cues in the Retail Setting:

Sample Publications

Bhatacharyya, A., Jha, S., Guha, A., & Biswas, A. Should firms display the sale price using larger font? Journal of Retailing.

Ravula, P., Jha, S., & Biswas, A. Relative persuasiveness of repurchase intentions and recommendations in online reviews. Journal of Retailing.

Jha, S., Balaji, M.S., Peck, J., Oakley, J., & Deitz, G.D. (2020). Effects of environmental haptic cues on consumer perceptions of retailer warmth and competence. Journal of Retailing, 96(4), 590-605. 

Mukherjee, A., Jha, S., & Smith, R.J. (2017). Regular price $299 pre-order price $199: Price promotion for a pre-ordered product and the moderating role of temporal orientation. Journal of Retailing, 93(2), 201-211. 

Jha, S., Deitz, G.D., Babakus, E., & Yavas, U. (2013). The role of corporate image for quality in the formation of attitudinal service loyalty. Journal of Service Research, 16(2), 155-170.

Krishnan, B.C., Dutta, S., & Jha, S. (2013). Effectiveness of exaggerated advertised reference prices: The role of decision time pressure. Journal of Retailing, 89(1), 105-113.