SUBHASH JHA, Assistant Professor, Department of Marketing & Supply Chain Management


Assistant Professor, Department of Marketing & Supply Chain Management

FAB 342
Office Hours
By Appointment


Dr. Subhash Jha is an Assistant Professor of Marketing at Fogelman College of Business & Economics in The University of Memphis. He worked five years as an assistant professor of marketing in India and USA before joining the University of Memphis in Fall, 2020. He has published over 30 peer-reviewed research papers in a number of leading journals, including Journal of Retailing, Journal of Service Research, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Service Industries Journal, Journal of Consumer Marketing, Journal of Business and Industrial Marketing, Marketing Intelligence and Planning, Services Marketing Quarterly and Asia Pacific Journal of Marketing and Logistics. His article "Effects of frontline employee role overload on customer responses and sales performance," published in the European Journal of Marketing, has been selected as a highly commended paper in the 2018 Emerald Literati Awards for Excellence. He currently serves on the editorial review board for the Journal of Business Research and the Journal of Service Theory and Practice.


1st Place (Tie)     Jha, S., Balaji, M. S., Peck, J., Oakley, J., & Deitz, G. D. (2020). The effects of environmental haptic cues on consumer perceptions of retailer warmth and competence. Journal of Retailing, 96(4), 590-605.