Degree Programs Offered
- Bachelor of Business Administration (BBA) with a major in Marketing Management
- Bachelor of Business Administration (BBA) with a major in Logistics & Supply Chain Management
- Doctor of Philosophy (Ph.D.) in Business Administration with a concentration in Marketing
The BBA with a major in Marketing Management is designed to provide students with professional knowledge, training and skills to support careers in marketing that include product/brand management, advertising and promotion management, retail management, sales and sales management, and public relations. Core courses in the major include marketing management, consumer behavior, advertising and sales promotion, supply chain management, marketing research and marketing strategy. Students majoring in Marketing Management typically choose electives from negotiation skills, sales, sales management, relationship marketing and retailing.
The BBA with a major in Logistics & Supply Chain Management is designed to provide students with professional knowledge, training and skills to support careers in supply chain management that include strategic sourcing and procurement, supply chain analysis, international logistics management, inventory management, production management and materials management. Core courses in the major include supply chain management, logistics management, transportation management, production and operations management, electronic commerce, and supply chain strategy. Students majoring in Logistics and Supply Chain Management typically choose electives from negotiation skills, global transportation, operations research and productivity management.
The Ph.D. degree with a concentration in Marketing is designed to prepare students for a career in Academe. The rigorous coursework in this degree program is primarily focused on building the students' knowledge and skills for success as academic scholars. This coursework includes advanced consumer behavior, advanced marketing management, advanced marketing strategy, philosophy of science, marketing theory, research design, measurement, structural equation modeling, and several courses in multivariate statistics. Additional coursework is completed by the students in a minor that they choose in consultation with their advisor. Following successful completion of coursework and comprehensive examinations, students complete an original and significant body of research for their dissertation.