Michael S. Houston
PhD Student, Department of Marketing & Supply Chain Management
Education
A.A.S., State Technical Institute at Memphis
B.S. Crichton College
MSBA University of Memphis
MBA University of Memphis
Research Interests
Marketing Strategy, Customer Disengagement, Neuromarketing, and Ethics
Biography
Michael is a third year Ph.D. student at the University of Memphis. He received his B.S. in Psychology from Crichton College in 2010 as well as his M.S. in Management Information Systems and an MBA from the University of Memphis in 2012 and 2015, respectively. Michael's work focuses on the marketing-finance interface and marketing's contribution to the firm. He is also interested in the impact of privacy breaches on firm performance as well as customer disengagement as it impacts customer retention and/or win-back. Prior to entering the program, Michael was the technical support manager serving the Fogelman College of Business and Economics at the University of Memphis. During his 7+ years in that position he managed all computer and AV-related issues for the classroom environment as well as all faculty and staff devices. Michael has served on numerous committees while serving the Fogelman College, including membership on a Strategic Planning committee that was responsible for developing a 5-year strategic plan for the Fogelman College. Prior to joining the University of Memphis, Michael worked as a Senior Technical Consultant for FedEx for 12 years.